tag:blogger.com,1999:blog-59076442172744731722024-02-21T06:57:47.275-08:00Healthcare Organizations and Social Media PlatformsYour guide to understanding the four major social media platforms and how Healthcare Organizations can benefit from being a part of them: Blogspot, Facebook, LinkedIn and Twitter.
** created by Sabrina PhelpsJuniperBerryhttp://www.blogger.com/profile/11678911482906530736noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-5907644217274473172.post-34629131600192949862015-07-10T08:52:00.002-07:002015-07-10T08:52:34.824-07:005 Key Principles for using Social Media to promote Health Organizations <h2>
<span style="font-size: small; font-weight: normal;">After writing about social media platforms such as Facebook, Twitter, Instagram, LinkedIn and Google + I've come to realize that even though each of them differ in their platform, a Healthcare Organization can be successful by having a good understanding of these 5 Key Principles:</span></h2>
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<b><span style="font-size: large;">1. Don't just post <i>random</i> information, have a </span><span style="font-size: x-large;">purpose</span><span style="font-size: large;"> in what you post. </span></b></h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0hh65MjqIS8IakLEdukkIFekEnEmbjSP0to52JxZRaPQQTJlle9JDPaPFGNA7TUtn1mL0WYy9EZ9HeJXh6EfZwM0O_V4ODh0UftB6A_aSw807jDGmC8Ye9K5Z9feRDEooxrO5pkh27NcU/s1600/purpose.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="100" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0hh65MjqIS8IakLEdukkIFekEnEmbjSP0to52JxZRaPQQTJlle9JDPaPFGNA7TUtn1mL0WYy9EZ9HeJXh6EfZwM0O_V4ODh0UftB6A_aSw807jDGmC8Ye9K5Z9feRDEooxrO5pkh27NcU/s200/purpose.jpg" width="200" /></a><span style="font-weight: normal;">You are a healthcare organization and your followers look to you for information regarding your specialty. Having a strategy and purpose in what you write will keep people interested in what you have to share. If the information is random, disorganized, and unrelated followers are less likely to keep an interest in your business.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7ruBTQVm-14yzIq9cb0mFnRJw8czEZLg7-XC4Unui0DI0pyNses4lhNrbWBFizbbnwTa2hfMCWPd19KhJNxmegB8BQmN1cOXu0EHL0Eyrl4xPKYakJC4ipWVSFdl2PRyjJmo7xYf06zbk/s1600/aflac_large.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7ruBTQVm-14yzIq9cb0mFnRJw8czEZLg7-XC4Unui0DI0pyNses4lhNrbWBFizbbnwTa2hfMCWPd19KhJNxmegB8BQmN1cOXu0EHL0Eyrl4xPKYakJC4ipWVSFdl2PRyjJmo7xYf06zbk/s1600/aflac_large.png" /></a><br />
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<a href="http://industry.shortyawards.com/nominee/6th_annual/tJ/aflac-health-care-reform-social-campaign-hcr?category=healthcare" target="_blank">Aflac's</a> <span style="font-weight: normal;">is a great example of</span> <span style="font-weight: normal;">using </span>purpose<span style="font-weight: normal;"> in social media for a year-long media campaign was.</span><span style="text-align: center;"><br /></span><span style="font-weight: normal;"><br /></span>
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<li><span style="text-align: center;">Help deliver relevant and timely information</span><span style="font-weight: normal; text-align: center;"> to help small businesses understand more about the HCR </span><span style="text-align: center;">changes</span><span style="font-weight: normal; text-align: center;"> and </span><span style="text-align: center;">how they would be affected</span><span style="font-weight: normal; text-align: center;"> by them.</span></li>
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<li><span style="font-weight: normal;">Help </span>clarify<span style="font-weight: normal;"> </span>regulations <span style="font-weight: normal;">and </span>helped make educated decisions <span style="font-weight: normal;">about their benefits programs.</span></li>
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<span style="font-weight: normal; text-align: center;">Here is how their purpose message was posted on</span><span style="font-weight: normal; text-align: center;"> </span><a href="https://www.linkedin.com/company/3997/comments?topic=5826092400757854208&type=U&scope=3997&stype=C&a=rM9S&goback=" style="font-weight: normal; text-align: center;" target="_blank">LinkedIn</a><span style="font-size: small; text-align: center;"> </span><span style="font-weight: normal; text-align: center;">and</span><span style="font-weight: normal; text-align: center;"> </span><a href="https://twitter.com/Aflac/status/430487182093332480" style="font-weight: normal; text-align: center;" target="_blank">Twitter</a><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsPl3o79cMwmrNPNDuCH7woq54YtrmtGMOK_DcKeKoqDKBEB3bdLiJnGeo8rPTe9cPKW5FUfoYeOvne68itnk6-JxhtM8GlCKS18f5tt2AczVU9WWX0Bt3sUCpcrc08QRZERbksaZogbVV/s1600/Screen+Shot+2015-07-10+at+9.27.31+AM.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="276" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsPl3o79cMwmrNPNDuCH7woq54YtrmtGMOK_DcKeKoqDKBEB3bdLiJnGeo8rPTe9cPKW5FUfoYeOvne68itnk6-JxhtM8GlCKS18f5tt2AczVU9WWX0Bt3sUCpcrc08QRZERbksaZogbVV/s640/Screen+Shot+2015-07-10+at+9.27.31+AM.png" width="640" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjx4CwTpYCn3MSj80aVfkfJ7sKukjeVAHgFQ-bHz-1o45R-NotAVqjDH64cMnZNXUqnbRdYPL_bwuZ6TF72Q1hCcehOs0J465ENZInFXuP-LjpOQTmbCEIGV_p3FF2KWU2h6zbKBivBcO5u/s1600/Screen+Shot+2015-07-10+at+9.26.34+AM.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="273" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjx4CwTpYCn3MSj80aVfkfJ7sKukjeVAHgFQ-bHz-1o45R-NotAVqjDH64cMnZNXUqnbRdYPL_bwuZ6TF72Q1hCcehOs0J465ENZInFXuP-LjpOQTmbCEIGV_p3FF2KWU2h6zbKBivBcO5u/s640/Screen+Shot+2015-07-10+at+9.26.34+AM.png" width="640" /></a></div>
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<b>2. Know who you are speaking to versus just blindly sending out information hoping someone is interested.</b></h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgD5EPCUOEemFqjcr-2_uK9zoforsyocuEyzgcs7g2yTZQSM77ZJd9QkPXfvZN-3qK3nRtm8_bUAbYqHnWJffKt_MdLbKRaGX9PFRGWGbXLArgFvXvDG6cKJiyN5enj0k42qWx46El3R72Y/s1600/who-are-you.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgD5EPCUOEemFqjcr-2_uK9zoforsyocuEyzgcs7g2yTZQSM77ZJd9QkPXfvZN-3qK3nRtm8_bUAbYqHnWJffKt_MdLbKRaGX9PFRGWGbXLArgFvXvDG6cKJiyN5enj0k42qWx46El3R72Y/s200/who-are-you.jpg" width="156" /></a><br />
Just like standard advertising in magazines, on TV, or billboards you have <b>know who you are sending your message out to. </b><br />
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It's important to <b>be interesting</b> to the those who are reading your posts.<br />
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In order to do that you have no <b>know</b> who <b>your followers</b> are, what they like, their age, their interests, what is important to them. <br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_IYZ8K0tK-Xd9qjXH37PRVwBMMbOJCA8hAH9P1lN4heplFhSAgclu470tPBxG1KtLluCUOzwsK04pbDco5eEyTNjqvbRANMmBLcH6K4okAe5m7ZeIQsua7jBh32SAf5o0zf2aUXVLZ1lX/s1600/Screen+Shot+2015-07-10+at+9.55.59+AM.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_IYZ8K0tK-Xd9qjXH37PRVwBMMbOJCA8hAH9P1lN4heplFhSAgclu470tPBxG1KtLluCUOzwsK04pbDco5eEyTNjqvbRANMmBLcH6K4okAe5m7ZeIQsua7jBh32SAf5o0zf2aUXVLZ1lX/s400/Screen+Shot+2015-07-10+at+9.55.59+AM.png" width="327" /></a><br />
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<b><a href="http://www.theredpumpproject.org/" target="_blank">The Red Pump Project</a> </b>is a non-profit organization that focuses on educating women about HIV/Aids. They know who they speak to, their demographic focuses on <b>women of all ages</b>. <br />
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Their <a href="https://www.facebook.com/RedPumpProject" target="_blank">posts</a> are geared towards <b>empowering women</b> with information whether it is by educating, providing outreach or educational workshops, or posting new and exciting medical research.<br />
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<b>3. Make sure that your brand is seen throughout your posts, keep them relevant.</b></h2>
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<span style="font-weight: normal;">There is a lot of information available on social media, what is going to make you stand out? What is going to differentiate your business from the other businesses? You need to </span><b>brand yourself</b><span style="font-weight: normal;">. </span>You have to find a way to tie in the information you post, pictures you share, videos you provide, discussions you communicate with, etc to your specific business. It is a way of earning trust in the community, gaining recognition to those who don't know our business as well, and having a personal connection with your followers - all of which combine to portray <b><a href="http://www.creativeco.com/t3/patients-can-choose" target="_blank">quality of care</a></b>. <br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2U1k4onrkzE7NvyofxnLnYG8Qk4mp1Y5H0IDV9wsOK28EEHQyPxJ5BcEA1P9FA16bvE4tCnanXIzmPedCILmKASTremrW2C-lgcQS4uMuqKGZS1QLI1sQ_UR5bnRrhz8wObn0vkdx-Clu/s1600/clients_logos.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiu9dAxW1xi_o9CLlHWz9LhSzsGQqFWwGNU_ZMA-ULyq4U6c4dvYqeeIdREm2WQKRum8bHAOw7heLk1Fv0XZaQKe7M_2Yy9cSFD9MvITQYFqPEfxjbd0whOs8Agvs_eIhcNjXIh18su-58t/s1600/clients.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="223" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiu9dAxW1xi_o9CLlHWz9LhSzsGQqFWwGNU_ZMA-ULyq4U6c4dvYqeeIdREm2WQKRum8bHAOw7heLk1Fv0XZaQKe7M_2Yy9cSFD9MvITQYFqPEfxjbd0whOs8Agvs_eIhcNjXIh18su-58t/s320/clients.jpg" width="320" /></a><br />
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Do you recognize some of the companies in this picture: Pfizer, Bayer Health Care, Merck? When you see these brands, do you they portray competent and successful Healthcare Businesses? That is because over the years they have continued to make themselves stand out from the crowd, and become more recognizable. <br />
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The <a href="http://www.redcross.org/" target="_blank">American Red Cross </a>is the perfect example of a large and successful non-profit healthcare organization that has branded itself around the concept of safety and caring. <br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH2bNo_krKtUjNHDaJCKAGJ8kW8e8UHc66x-FncfJjqF0sa7vt3PF3hYt6IxAxb9P2LUtill8TaQ0UhiuZ_qfs18LFgJuy7HBvQLptO9adGF5eCvwW3380ttGSz4Kw255yhs9YAGaPtiny/s1600/m6240149_514x260-int-disaster-responders.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="321" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH2bNo_krKtUjNHDaJCKAGJ8kW8e8UHc66x-FncfJjqF0sa7vt3PF3hYt6IxAxb9P2LUtill8TaQ0UhiuZ_qfs18LFgJuy7HBvQLptO9adGF5eCvwW3380ttGSz4Kw255yhs9YAGaPtiny/s640/m6240149_514x260-int-disaster-responders.jpg" width="640" /></a></div>
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<b>4. Be creative - post pictures, about upcoming events, tag others, videos, create discussions </b></h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLaxd9oG9P1VgaRbqtiXwRKUD479L7mfA5j_n7Sgsj4xSuC0yvZ1Jh_s_HuoQvJ_ld5fy8BUXwDiw5OOvr283GKV9IHhIIV_x1789sRG6uO6GqfZupGipcEA63NvWf8-g7F8dFVlL9NJYA/s1600/dont-be-boring.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="207" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLaxd9oG9P1VgaRbqtiXwRKUD479L7mfA5j_n7Sgsj4xSuC0yvZ1Jh_s_HuoQvJ_ld5fy8BUXwDiw5OOvr283GKV9IHhIIV_x1789sRG6uO6GqfZupGipcEA63NvWf8-g7F8dFVlL9NJYA/s400/dont-be-boring.png" width="400" /></a></div>
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Please! Whatever you do don't just write a sentence and call it a day! You have SO MUCH to choose from! </h4>
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Here's a <a href="http://adashmorecreative.com/20-social-media-posts-health-professionals/" target="_blank">list</a> of things you can do to keep your followers interested, engaged, educated and coming back for more!</h4>
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<li>Host virtual tours</li>
<li>Find potential candidates for open positions</li>
<li>Share health snippets</li>
<li>Use hashtags and tie in other businesses</li>
<li>Post videos of what is happening in your business</li>
<li>Share research</li>
<li>Post infographics instead</li>
<li>Promote national health weeks/months</li>
<li>Spotlight employees</li>
<li>Have podcasts</li>
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Here's a great example from the YMCA campaigning for <a href="https://www.youtube.com/watch?v=7JdPshlmBRI" target="_blank">Healthy Living</a>. It's not just a sentence that is posted on Facebook stating that this is what they do. They are giving an individualized account of what they have to offer.</div>
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<iframe width="320" height="266" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/7JdPshlmBRI/0.jpg" src="https://www.youtube.com/embed/7JdPshlmBRI?feature=player_embedded" frameborder="0" allowfullscreen></iframe></div>
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<b>5. Stay engaged - it's a two way street that requires 2 way communication not just posting facts. </b></h2>
If you are not actively participating in questions, comments or discussions then you are not engaging in the conversations that you started. Answer questions that your followers post, even if they are negative it is a perfect chance to straighten out myths or show that you are willing to work at resolving issues. Thank followers for their comments, or answer any questions they may have. If you participate in a discussion you are showing them your invested interest. <br />
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<iframe width="320" height="266" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/Jchs0Z4ZvN0/0.jpg" src="https://www.youtube.com/embed/Jchs0Z4ZvN0?feature=player_embedded" frameborder="0" allowfullscreen></iframe><br />
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There are even social networks for doctors that utilize this very concept! <a href="http://www.sermo.com/" target="_blank">SERMO</a> is a social network for the US and globally that allows discussion to take place virtually - helping solve medical cases, aiding in medical care to help access information for floating doctors, having a discussion forum with people from all over he world get together to resolve unanswered questions. This site is successful because of the interaction and engagement that occurs on this website. <br />
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Keeping engaged is the key to success, here's a great example from <a href="https://www.facebook.com/chiropracticcertainty?fref=ts" target="_blank">Chiropractic's Certainty Advocate Dr. Dan Sullivan</a> on Facebook as he answers a question from one of his followers. </h4>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7xXWTZ-C8jJjYo2hIZjN76eP7hE8lf6xGZ_AFUhEGkDRpGLZoiohyI7YJszn6rJD6-3BcQnfMJ4Xy_IKuPHnYOjEMh0KotXjkVNB_TN4Kd6GiT-qbK5awj12RIx9nKEBoRAoSLJ_qUt0U/s1600/Screen+Shot+2015-07-10+at+11.43.29+AM.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7xXWTZ-C8jJjYo2hIZjN76eP7hE8lf6xGZ_AFUhEGkDRpGLZoiohyI7YJszn6rJD6-3BcQnfMJ4Xy_IKuPHnYOjEMh0KotXjkVNB_TN4Kd6GiT-qbK5awj12RIx9nKEBoRAoSLJ_qUt0U/s640/Screen+Shot+2015-07-10+at+11.43.29+AM.png" width="484" /></a></div>
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<b>Images:</b><b><a href="https://elitetrainingprograms.com/etp-2014/wp-content/uploads/2014/12/purpose.jpg" target="_blank">Purpose</a></b><a href="http://g.foolcdn.com/editorial/images/134604/aflac_large.PNG" target="_blank">Aflac</a><a href="http://christelca.org/wp-content/uploads/2015/04/who-are-you.jpg" target="_blank">Who are you</a><br />
<a href="http://www.ixxeohealthcare.com/assets/images/clients.jpg" target="_blank">Branding 2</a><br />
<a href="http://www.redcross.org/images/MEDIA_CustomProductCatalog/m6240149_514x260-int-disaster-responders.jpg" target="_blank">RedCross</a><br />
<a href="http://thoranna.is/wp-content/uploads/2013/10/dont-be-boring.png" target="_blank">Boring</a><br />
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JuniperBerryhttp://www.blogger.com/profile/11678911482906530736noreply@blogger.com0tag:blogger.com,1999:blog-5907644217274473172.post-89384637788744379432015-07-03T15:43:00.000-07:002015-07-03T15:46:00.895-07:00It's time for your Healthcare Organization to shine on Social Media <h2>
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<span style="font-size: large;"><span style="font-weight: normal;">You're in the </span>Healthcare Business<span style="font-weight: normal;"> and ready to get </span>started<span style="font-weight: normal;"> on </span>Social Media<span style="font-weight: normal;">, but don't know where to begin? Feeling a bit....... </span>overwhelmed<span style="font-weight: normal;">??</span></span></h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipm_jZG5G9tmJxYeprhHXX2HUzuqxyOSUbqkPhX_Nkvu-i8HSUETxbhWnaBQVyUJUwMAGYjheFwtgL2ONbZM1y_3qSQiKNTepaTM8AE7Vn_yyH89O8kq-Fcf2I5L_BLkr8wfsh2tEP8WAF/s1600/5662a7_92f7e5a674684b58a032a8a21a0c7b3c.jpg_srz_400_317_75_22_0.50_1.20_0.00_jpg_srz.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="316" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipm_jZG5G9tmJxYeprhHXX2HUzuqxyOSUbqkPhX_Nkvu-i8HSUETxbhWnaBQVyUJUwMAGYjheFwtgL2ONbZM1y_3qSQiKNTepaTM8AE7Vn_yyH89O8kq-Fcf2I5L_BLkr8wfsh2tEP8WAF/s400/5662a7_92f7e5a674684b58a032a8a21a0c7b3c.jpg_srz_400_317_75_22_0.50_1.20_0.00_jpg_srz.jpg" width="400" /></a></div>
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<span style="font-size: large;">No worries! I'm going to give you the tools you need I'm going to help you get you <b>started</b>, and help you <b>evaluate</b> your progress. </span><br />
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<h2>
Regardless of which social media path you choose, there are some basic start up strategies to help make your business successful</h2>
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<li><b>Listen</b>. When it comes down to it, social media is not meat to simply broadcast information it is meant to be a network that <b><a href="http://www.mhprofessional.com/include/pages/egalley/likeablesocialmedia.pdf" target="_blank">engages and listens</a> </b>to its followers<b>. </b> </li>
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<li>Google Alerts, Twitter search, Facebook Search, etc. are all great search functions to get you started</li>
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<li><b>Communicate</b>. Know your <a href="http://www.cdc.gov/socialmedia/Tools/guidelines/pdf/GuidetoWritingforSocialMedia.pdf" target="_blank">target audience,</a> and how much time and effort you want to put invest in your media presence.</li>
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<ul><ul><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjA9cYAw3MBJSuJP4v9_qfP1qa9A1PjpMmYAC-9I_gpP07Hjq3tbs56ToEe6fdvaQ3SODbdNM-lRizK_6UNAPj2JqnQVr9mxBqdmlm1SDxO9_yuUYNI0Qz3FEUpRr7Bad1SvtaalByb_yNz/s1600/Guide-to-Social-Media.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="280" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjA9cYAw3MBJSuJP4v9_qfP1qa9A1PjpMmYAC-9I_gpP07Hjq3tbs56ToEe6fdvaQ3SODbdNM-lRizK_6UNAPj2JqnQVr9mxBqdmlm1SDxO9_yuUYNI0Qz3FEUpRr7Bad1SvtaalByb_yNz/s320/Guide-to-Social-Media.jpg" width="320" /></a>
<li>One of the biggest benefits of social media is that you can segment your audience.</li>
<li>Keep it short and simple. Provide links for those who want more details.</li>
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<li><b>Reflect a </b><a href="http://mashable.com/2011/01/10/social-content-strategy/" style="font-weight: bold;" target="_blank">Brand</a>. Your content has to reflect your brand. </li>
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<li><a href="http://mashable.com/2011/01/10/social-content-strategy/" style="font-weight: bold;" target="_blank">Stay Engaged</a>. Social media is not like a website. The key to effective marketing on social media is interaction. Don't just set it up and walk away. Build a relationship. <b> </b></li>
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<li><a href="http://mashable.com/2011/01/10/social-content-strategy/" style="font-weight: bold;" target="_blank">Have a purpose with your Content</a>. Do not just post what you think. Every post has a purpose. </li>
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<li>The personality of the business needs to be represented in your posts</li>
<li>Have some variety in your posts - educate, ask questions, give advice, share info, problem solve and by all means time your posts according to what is going on in their lives. </li>
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Let's take a look at how the Mayo Clinic puts these strategies into action. This hospital <a href="http://hitconsultant.net/2014/02/17/5-reasons-mayo-clinic-dominates-social-media-in-healthcare/" target="_blank">dominates social media</a> in Healthcare and as you can see below even back in 2011 it already had over 4,000 Social Media sites!</h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHgnbKnFqxm6-pVKlB_mFQn7V5gWLVaFclmMBN-4VumyJUg5vx_ppRaJ1QQNVX4EHLqll72vs9rEloVAEUJEfoRvyWlt4VwEIKdtffSu_nfnnof3QcgWXAY9qG8oA4_EF5LSMwhatRPQBj/s1600/Hospitals-with-social-media-presence.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="449" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHgnbKnFqxm6-pVKlB_mFQn7V5gWLVaFclmMBN-4VumyJUg5vx_ppRaJ1QQNVX4EHLqll72vs9rEloVAEUJEfoRvyWlt4VwEIKdtffSu_nfnnof3QcgWXAY9qG8oA4_EF5LSMwhatRPQBj/s640/Hospitals-with-social-media-presence.png" width="640" /></a><br />
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Here are three examples of the Mayo Clinic on social media to give you a better idea of how these strategies are incorporated</h2>
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On Pinterest: </h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUDF3sqJBFf20Km886_XDiLMCPj-UuOEVJrlvL9JcP968YKRhjRVH1EcG7_hj1_yQg8PAx1Y715Qybk9M52r-FTtSYd1NCfWAx7txwvgTqYmRqpT8uwzaGWcaIEiAv7Ep-UFAZqO1h0oKd/s1600/mayo-clinic-pinterest.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUDF3sqJBFf20Km886_XDiLMCPj-UuOEVJrlvL9JcP968YKRhjRVH1EcG7_hj1_yQg8PAx1Y715Qybk9M52r-FTtSYd1NCfWAx7txwvgTqYmRqpT8uwzaGWcaIEiAv7Ep-UFAZqO1h0oKd/s640/mayo-clinic-pinterest.jpg" width="640" /></a></div>
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<li>The main page is <b>branding</b> itself as a lifestyle choice with many avenues of information to achieving a healthy lifestyle </li>
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<li>It is staying <b>engaged</b> by allowing followers to only choose categories of interest</li>
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<li>This also gives the hospital a way to <b>communicate</b> information and serve it's a <b>purpose</b></li>
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On Facebook:</h2>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUa3-yK3vuAvwiN_9uaAATzqm9LaHFpenq0-F-jzljRi9ILAcs8dnKyx8Lwim6FyCL_THewYl4zITLln2zZTPBhP621ydwZQxqmrxpcPYM9woFKrOoGX-SfEUMT0uunIopUe94k3ZIEEAM/s1600/facebook-captura-e1313959905557.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="433" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUa3-yK3vuAvwiN_9uaAATzqm9LaHFpenq0-F-jzljRi9ILAcs8dnKyx8Lwim6FyCL_THewYl4zITLln2zZTPBhP621ydwZQxqmrxpcPYM9woFKrOoGX-SfEUMT0uunIopUe94k3ZIEEAM/s640/facebook-captura-e1313959905557.png" width="640" /></a><br />
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<li>A perfect example of <b>targeting your audience</b>, how about making their Facebook page available to the Spanish Speaking population! What a great idea.</li>
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<ul><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjw9sUS7irbKOMoy3Zxp43-vRvU0WspJ8kxzM7PJJLPifnrSElusitdw3-xIiSC7sOENiw1B6Z74B6Klk5CRy-7TkJogW9JLTF44S1pzrSrH2ELQGCD0xE6zLLCF7hSu6B0z_3YHmhZU-3e/s1600/image05.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="183" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjw9sUS7irbKOMoy3Zxp43-vRvU0WspJ8kxzM7PJJLPifnrSElusitdw3-xIiSC7sOENiw1B6Z74B6Klk5CRy-7TkJogW9JLTF44S1pzrSrH2ELQGCD0xE6zLLCF7hSu6B0z_3YHmhZU-3e/s320/image05.png" width="320" /></a></ul>
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<ul>
<li>Check out the column to the left and you'll see other opportunities for <b>communicating</b> to the followers by of offering information, keeping the followers <b>engaged</b> by offering an events tab, even showing photos to continue to <b>brand</b> the hospital as a place that encourages a healthy lifestyle</li>
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<li>Look at the comment to the right. <b>Communication</b> is important not to forget! <b>Listening</b> to the community and actively responding is crucial to having an <b>ongoing relationship</b> that does not fizzle.</li>
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On Twitter:</h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhliAjMeUurNjA-mUyjoQO_mlPBlP35BJrkYTkFUWn8H53YOmcQWiLKHrHaOIh9UY_jiRiu5TYSsOUVGP7SHrbj6uuLa971HVoX7eB_kAOB7YTFpiD7hJ9xDPNe1uoEmrlH_ek-C1PVJsvG/s1600/image08.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhliAjMeUurNjA-mUyjoQO_mlPBlP35BJrkYTkFUWn8H53YOmcQWiLKHrHaOIh9UY_jiRiu5TYSsOUVGP7SHrbj6uuLa971HVoX7eB_kAOB7YTFpiD7hJ9xDPNe1uoEmrlH_ek-C1PVJsvG/s640/image08.png" width="612" /></a></div>
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<li>Having a <b>purpose with your content</b> - in this case educating about Menopause and Tips for Parents and Caregivers</li>
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<li>The Mayo Clinic can <b>communicate</b> new information and events in this way</li>
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<li> Great way to <b>engage</b> with the community by replying to other posts, follow the hashtags and actively listen to the community without necessarily replying to everyone but learning a lot about what is being said</li>
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<h2>
Now that you have an idea of how to strategize a well functioning social media Healthcare site - we need to establish how to evaluate whether or not your site is <a href="http://enveritasgroup.com/2015/01/06/2015-social-media-content-marketing-analytic-trends/" target="_blank">giving you a ROI</a> (Return on Investment) </h2>
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True or False:</h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhChN7Xl5R2ELpW5HlfXU5-tIVGiQSQ56tJPZcT-AUxqApy3-FBJHXZltCpWs38g9dEr55tgADcmrCKSwIv4p945CwGAvQL7l0HllTe4emMSAp330vhPUcj48TBbWCAerlR0vgvXy67RGaI/s1600/increase-twitter-followers.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="152" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhChN7Xl5R2ELpW5HlfXU5-tIVGiQSQ56tJPZcT-AUxqApy3-FBJHXZltCpWs38g9dEr55tgADcmrCKSwIv4p945CwGAvQL7l0HllTe4emMSAp330vhPUcj48TBbWCAerlR0vgvXy67RGaI/s320/increase-twitter-followers.jpg" width="320" /></a></div>
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What do you think? Do you think that if you started a social media platform, gained hundreds maybe even thousands of followers, posted an array of information (links, events, videos, photos, etc) and then slowly dwindled away from posting daily, to weekly, to monthly that it matters that you have more followers?<br />
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<li><b>Nope - </b>Simply having more followers does NOT increase your sales </li>
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<li>Your followers are important in that they share your information, but if you have nothing to share they cannot do much for your business. They are your tool to success. </li>
</ul>
The key to increased sales is more than just having followers, it's listening, engaging, and communicating with them. So how do you <b>evaluate</b> whether or not you are being <b>effective</b> in your social media if the follower count is useless?<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnVzTMCvAedh4N25H1eOTLwMKO7FdFDK2796M_Iz-CASbRkYas4YZULFrkO9uqeeA8FnOBt_HV26vkasjD8Hrmvu-sP3UE0yjtv9Nwl-pAyq6LzHLgoi6L99Dg3mScbtpe9Is_XudiUEbr/s1600/evaluate-the-effectiveness-social-media.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="368" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnVzTMCvAedh4N25H1eOTLwMKO7FdFDK2796M_Iz-CASbRkYas4YZULFrkO9uqeeA8FnOBt_HV26vkasjD8Hrmvu-sP3UE0yjtv9Nwl-pAyq6LzHLgoi6L99Dg3mScbtpe9Is_XudiUEbr/s640/evaluate-the-effectiveness-social-media.png" width="640" /></a></div>
<h2>
How can my business <i>evaluate </i>its <a href="http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/" target="_blank">success</a> in social media if not by the amount of followers then? </h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCzCBVkBem_sFlnB8yWkyeOGMgDRHyaLiv9jbA1aNHzHoDLj08YyfhFfLr-4dHLJYoON6V_0U8InVY9gdZdGnjMf-4g18jCoJnO29DIv_M_euu4i4TIPK1fC3ng8pubu9A7v8J8006Y9-z/s1600/Amplification.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCzCBVkBem_sFlnB8yWkyeOGMgDRHyaLiv9jbA1aNHzHoDLj08YyfhFfLr-4dHLJYoON6V_0U8InVY9gdZdGnjMf-4g18jCoJnO29DIv_M_euu4i4TIPK1fC3ng8pubu9A7v8J8006Y9-z/s320/Amplification.png" width="213" /></a><br />
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<li><b><a href="http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/" target="_blank">Conversation Rate </a></b>- This can be measured on every social channel (Blogger, Twitter, Facebook, Google+, YouTube) and is basically the <b>number of comments per post </b></li>
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<li><b><a href="http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/" target="_blank">Amplification Rate</a> or </b><a href="http://2xmedia.co/5-ways-to-measure-social-media/" style="font-weight: bold;" target="_blank">Brand Reach and Exposure "Mentions"</a>- If you have 5,000 followers and they repost, retweet, or share your post you've amplified your post to their network, all of whom can continue to <b>share and spread your content</b> increasing your amplification. In turn you'll find out what it is that interests them (because you're listening)</li>
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<li><a href="http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/" style="font-weight: bold;" target="_blank">Applause Rate</a> - Different sites have different versions of this, but all versions tell you if your followers like what you have posted (Facebook has the "Like" option, Google+ the "+1s", or Twitter using the "favorite" posts) </li>
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<li><a href="http://2xmedia.co/5-ways-to-measure-social-media/" style="font-weight: bold;" target="_blank">Share of Voice and Sentiment</a> - This is very much like the applause rate, but it is a Quantitative approach that does not just count the number of mentions, but goes a step further to tell you what kind of mentions. For example, "75% of the shares were negative." The data has to be collected on the number of times the brand was mentioned over a set time, and then given one of the three categories: <b>positive, negative, or neutral.</b></li>
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<li><b><a href="http://2xmedia.co/5-ways-to-measure-social-media/" target="_blank">Influence</a> </b>- How influential are you to your followers? You can measure that with tools such as <a href="http://www.google.com/analytics/?utm_expid=71218119-7.lBgmrTO8R3uEDwsxNxa_Nw.0" target="_blank">PostRank</a>, or <a href="http://www.twentyfeet.com/" target="_blank">TwentyFeet</a>! These sites give you a metric evaluation on the number of links to your content, retweeted messages, etc. </li>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8XY8OpHksLkkeU5fAhSWlFdgMm1c-icPazPQC3vj16UQC4Q-KGBw0-zBp5dFRjLdNwUarBuu7j2Xx4N87SzbTw0ahBxOQgKn8JVaaNV35Z0GD2eMAUmsXHdCr55MBwrMPKBA017D-vVzi/s1600/final-thoughts.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="190" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8XY8OpHksLkkeU5fAhSWlFdgMm1c-icPazPQC3vj16UQC4Q-KGBw0-zBp5dFRjLdNwUarBuu7j2Xx4N87SzbTw0ahBxOQgKn8JVaaNV35Z0GD2eMAUmsXHdCr55MBwrMPKBA017D-vVzi/s400/final-thoughts.jpg" width="400" /></a></div>
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<h4>
Your Healthcare businesses has to have a plan that can be successfully carried out by the strategies provided to you. The evaluation process focuses on those exact strategies. It's simple folks, your social media healthcare sites are like a garden: With a little bit of time and effort your business can flourish.</h4>
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<a href="http://static.wixstatic.com/media/5662a7_92f7e5a674684b58a032a8a21a0c7b3c.jpg_srz_400_317_75_22_0.50_1.20_0.00_jpg_srz" target="_blank">Social Media Overwhelm</a></div>
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<a href="http://kevinklau.com/wp-content/uploads/2013/06/Guide-to-Social-Media.jpg" target="_blank">Road signs</a></div>
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<a href="http://wordviewediting.com/wp-content/uploads/2012/01/Hospitals-with-social-media-presence.png" target="_blank">Hospital Accounts Types </a></div>
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<a href="http://Mayo on Pinterest" target="_blank">Mayo on Pinterest</a><br />
<a href="https://lh6.googleusercontent.com/Ib9V68RowCcdN52PjD7_5XzzHovvd7EAHsMRTzSnpw90V8_EmueehUgFXgMUDcHW-IcmBu4dzQvRSu_n_iOLA75PkLVd69KyLts9t3gADEJBvZZ_nFTzqPnnJ3BGbofJbw" target="_blank">Facebook Comment - Mayo Clinic</a></div>
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<a href="https://lh4.googleusercontent.com/vaF-y7r0rIRXVwc_ztjZ1QiS4LdpcwnYj_o0eb2vHPmFsLxAtOEt9sHoj-FT-ZBi21XRoWf1CGCQq2-3p4vIcGZMjNFNkut8OMHBxFR3OCbPGClr3X1MRPqZ1ywmcL7mVA" target="_blank">Twitter - Mayo Clinic</a><br />
<a href="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2014/09/Amplification.png" target="_blank">4 Major Social Media Metrics</a><br />
<a href="https://grooverpr.files.wordpress.com/2014/04/final-thoughts.jpg" target="_blank">Final Thoughts</a><br />
<a href="http://www.go-gulf.ae/wp-content/blogs.dir/71/files/2014/07/social-media-ramadan.jpg" target="_blank">Flowers</a><br />
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JuniperBerryhttp://www.blogger.com/profile/11678911482906530736noreply@blogger.com4tag:blogger.com,1999:blog-5907644217274473172.post-53218643599604565772015-07-01T22:52:00.003-07:002015-07-03T09:46:01.284-07:00Healthcare Organizations using Google+?<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4Gxi7I7XdtjC0qX6o-xcqzK14kD1Odltig8lEx39GpsI5hrGlE7cZM3uY1PfWR9neepASJMgqKCSCcDWTKakEIr_cRCkPSEBEtxy69F1lzNiOlqiJg3SJhdvfi-xqxAj3EQPSSr7xyXhD/s1600/ytpj63.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4Gxi7I7XdtjC0qX6o-xcqzK14kD1Odltig8lEx39GpsI5hrGlE7cZM3uY1PfWR9neepASJMgqKCSCcDWTKakEIr_cRCkPSEBEtxy69F1lzNiOlqiJg3SJhdvfi-xqxAj3EQPSSr7xyXhD/s1600/ytpj63.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4Gxi7I7XdtjC0qX6o-xcqzK14kD1Odltig8lEx39GpsI5hrGlE7cZM3uY1PfWR9neepASJMgqKCSCcDWTKakEIr_cRCkPSEBEtxy69F1lzNiOlqiJg3SJhdvfi-xqxAj3EQPSSr7xyXhD/s1600/ytpj63.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4Gxi7I7XdtjC0qX6o-xcqzK14kD1Odltig8lEx39GpsI5hrGlE7cZM3uY1PfWR9neepASJMgqKCSCcDWTKakEIr_cRCkPSEBEtxy69F1lzNiOlqiJg3SJhdvfi-xqxAj3EQPSSr7xyXhD/s1600/ytpj63.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4Gxi7I7XdtjC0qX6o-xcqzK14kD1Odltig8lEx39GpsI5hrGlE7cZM3uY1PfWR9neepASJMgqKCSCcDWTKakEIr_cRCkPSEBEtxy69F1lzNiOlqiJg3SJhdvfi-xqxAj3EQPSSr7xyXhD/s1600/ytpj63.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4Gxi7I7XdtjC0qX6o-xcqzK14kD1Odltig8lEx39GpsI5hrGlE7cZM3uY1PfWR9neepASJMgqKCSCcDWTKakEIr_cRCkPSEBEtxy69F1lzNiOlqiJg3SJhdvfi-xqxAj3EQPSSr7xyXhD/s1600/ytpj63.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4Gxi7I7XdtjC0qX6o-xcqzK14kD1Odltig8lEx39GpsI5hrGlE7cZM3uY1PfWR9neepASJMgqKCSCcDWTKakEIr_cRCkPSEBEtxy69F1lzNiOlqiJg3SJhdvfi-xqxAj3EQPSSr7xyXhD/s640/ytpj63.jpg" width="568" /></a><br />
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The purpose of this article is to explain why <i>Google+</i> is an important social media platform for a Healthcare Organization</h2>
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What on earth is Google Plus </h2>
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<a href="http://www.accrinet.com/blog/6-ways-nonprofits-can-use-google-plus/" target="_blank">Google "Plus</a>" was introduced in 2011 and has since become the <b>second largest social network in the WORLD</b> (only outnumbered by Facebook)<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGwkLzmaXxYJm62Kc45wie2a1lMAc-JirJTRMJsOgFJLh9_QCWOGfde55SIRQTz2KZI47nSwWkl6KZeI5kEbB77G-E72-NuZN4Yqn9pVmNwreU6RC1K9H3_loHBPb4HolrwBB1F3p3wXo-/s1600/Google-Plus.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGwkLzmaXxYJm62Kc45wie2a1lMAc-JirJTRMJsOgFJLh9_QCWOGfde55SIRQTz2KZI47nSwWkl6KZeI5kEbB77G-E72-NuZN4Yqn9pVmNwreU6RC1K9H3_loHBPb4HolrwBB1F3p3wXo-/s400/Google-Plus.jpg" width="400" /></a>Google+ stands out from the social media crowd because of the concept of <b>CLOUD Computing</b></div>
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It works much like other social media sites except that it <b>integrates</b> all of Google's other services - Search, Gmail, Maps, Calendar</div>
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There are almost <b>370 MILLION</b> actively participating members. </div>
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Why is <a href="http://googleforwork.blogspot.com/2015/02/The-healthcare-industry-is-moving-to-Google-Apps-for-Work.html" target="_blank">Cloud Computing</a> so important for a Healthcare Organization?</h2>
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Let's start with explaining what <a href="http://www.pcmag.com/article2/0,2817,2372163,00.asp" target="_blank">Could computing</a> is. It is storing and accessing data and programs over the internet versus an actual computer hard drive. <br />
<ul><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpbXbOK13nyScblznPlvrZOqmI6293QuyS5gRLM6ZULqJrsZyLtuiaI_WdUvUXh-qwkCJNfUTdZNccbrQBbM6cdWtezl3a8YFp_x2G-B38hPpiqFZypJU2ewBNToRvRk27I_krq_5wPTWB/s1600/cloud-computing-from-any-device.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpbXbOK13nyScblznPlvrZOqmI6293QuyS5gRLM6ZULqJrsZyLtuiaI_WdUvUXh-qwkCJNfUTdZNccbrQBbM6cdWtezl3a8YFp_x2G-B38hPpiqFZypJU2ewBNToRvRk27I_krq_5wPTWB/s320/cloud-computing-from-any-device.jpg" width="320" /></a><br />
<li>This allows Google+ to offer<b> HIPPA Compliance</b> (a critical feature for businesses that handle healthcare information)</li>
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Google+ provides your Healthcare Organization with <i>powerful tools </i>that you can use through Cloud Computing</h2>
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<li>Audiences can be segmented by <a href="http://www.accrinet.com/blog/6-ways-nonprofits-can-use-google-plus/" target="_blank">CIRCLES</a> to <b>target specific messages</b> to specific segments of your audiences</li>
<li>Use <a href="http://www.accrinet.com/blog/6-ways-nonprofits-can-use-google-plus/" target="_blank">HANGOUT</a> a <b>free alternative</b> video chat up to 10 people versus video conference call software or using webinar or broadcast a public video with Hangout On Air</li>
<li><b>Increase visibility</b> of blog posts with <a href="http://www.accrinet.com/blog/6-ways-nonprofits-can-use-google-plus/" target="_blank">AUTHORSHIP</a> by linking your articles to this application</li>
<li>Participate in <a href="http://www.accrinet.com/blog/6-ways-nonprofits-can-use-google-plus/" target="_blank">COMMUNITIES</a> to have <b>discussions, asks questions or provide advice</b></li>
<li>Use <a href="http://www.accrinet.com/blog/6-ways-nonprofits-can-use-google-plus/" target="_blank">WHAT'S HOT</a> application to see what the <b>popular and trending topics</b> are based on hashtag trends </li>
<li><b>Get found</b> in <a href="http://www.accrinet.com/blog/6-ways-nonprofits-can-use-google-plus/" target="_blank">LOCAL</a> search results since Google+ is combined with Pages, Maps and Search you're automatically part of that social component allowing people to see your ratings, hours of operation and anything else you want to show all in one place. </li>
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When you're connected to Google+ you have the key to driving traffic to our website: Gmail, Google Calendar, Google Docs, Youtube, and <a href="http://www.afpnet.org/ResourceCenter/ArticleDetail.cfm?ItemNumber=14804" target="_blank">Google</a> (which just happens to be the largest search engine on the PLANET.)</div>
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Here's an example of the <a href="https://plus.google.com/+childrensnational/posts" target="_blank">Children's National Medical Center</a> in Google+ </h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbhdmYkToYk0vtx5NaqCPilEmEh_PBR47Iw_jy-LubfeA3eG700ZzYp83VXL2_3rsLaZC4WOslshARXpfBD9ce05B7lGYFYY_RF9ikEa8c4LmCJMq3g5i870p-guHgj75ZLyHPMGjdz4iy/s1600/childrensmedical.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="208" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbhdmYkToYk0vtx5NaqCPilEmEh_PBR47Iw_jy-LubfeA3eG700ZzYp83VXL2_3rsLaZC4WOslshARXpfBD9ce05B7lGYFYY_RF9ikEa8c4LmCJMq3g5i870p-guHgj75ZLyHPMGjdz4iy/s400/childrensmedical.jpg" width="400" /></a>
<li>The first thing you see when you get to the main page (on Google+) is a link to the Medical Center's main website</li>
<li>Their Google+ account has a great mix of posts, photos and vidoes</li>
<li>You have an immediate invitation to follow their Google+ page</li>
<li>There's a picture focusing on a curious child</li>
<li>Whether you are a follower or not you can post a comment on anything that is posted publicly, which is great to see because it engages the viewer and allows active participation on the site from the Medical Center</li>
<li>I do wish that they would have the mission statement or some type of a purpose statement for all to see at the start of the page. If the viewer is unfamiliar with the Medical Center a short purpose statement indicating what the Medical Center is or does is important to connect to the page. </li>
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Here's an example of a video on how to set up your Google+ Page </h2>
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This video is great because it shows in a very simple way how to get started, and how easy it can be to expand the marketing platform for your business with no cost. Once the initial set up is complete, the rest is up to you in how many of the tools you will utilize to maximize your business on Google+. </div>
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Did I mention Google+ is FREE. <span style="font-weight: normal;">That's right. <i>No cost to you</i></span><span style="font-size: large;"><span style="font-weight: normal;">.</span> </span></h2>
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In today's world of <b>budget cuts and financial strain</b>, the fact that Google+ is free to businesses should be music to your ears. <br />
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If you are a <b>Nonprofit Organization</b> it cannot get any better than this! <br />
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Whether your Healthcare Organization is big or small there are <b>370 Million people</b> on this network that you can connect with, and <b>6 incredible tools</b> to help you get started. <br />
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<a href="https://thimblerigsark.files.wordpress.com/2015/03/ytpj63.jpg">Wait What</a><br />
<a href="http://www.nacentralohio.com/wp-content/uploads/2012/12/Feature_1212_GroupOfPeople.jpg" target="_blank">People</a><br />
<a href="http://blog.capterra.com/wp-content/uploads/2014/02/29-free-elearning-tools.jpg">Free</a><br />
<a href="http://www.liveandsocial.com/wp-content/uploads/2014/03/Google-Plus.jpg" target="_blank">Google+</a><br />
<a href="http://www.nptechforgood.com/2012/01/23/22-must-circle-nonprofits-on-google/" target="_blank">Children's National Medical Center </a><br />
<a href="http://blog.smallbusinessadvocate.com/wp-content/uploads/2014/03/cloud-computing-from-any-device.jpg" target="_blank">Cloud</a><br />
<a href="http://www.reputable.com/wp-content/uploads/2014/01/Google-Plus-Toolbar.jpg" target="_blank">Google+ Toolbar</a><br />
<a href="http://image.slidesharecdn.com/googlepresentation-140312072904-phpapp02/95/growing-your-business-with-google-plus-1-638.jpg?cb=1394609834" target="_blank">Growing your business with Google+</a><br />
<a href="http://www.whoishostingthis.com/blog/wp-content/uploads/2013/04/free-hosting.jpg" target="_blank">Free tags</a><br />
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<h3>
Here are some great links for more information:</h3>
<br />
<br />
<h4>
Nonprofits</h4>
<br />
<a href="http://www.accrinet.com/blog/6-ways-nonprofits-can-use-google-plus/">6 Ways nonprofits can use Google Plus </a><a href="http://www.accrinet.com/blog/6-ways-nonprofits-can-use-google-plus/" target="_blank">6 Ways nonprofits can use Google plus </a><br />
<br />
<a href="http://www.afpnet.org/ResourceCenter/ArticleDetail.cfm?ItemNumber=14804">Why your nonprofit needs to be on Google+ Today</a><br />
<br />
<a href="http://www.nptechforgood.com/2012/01/23/22-must-circle-nonprofits-on-google/">22 Must-Circle nonprofits on Google+</a><br />
<br />
<a href="http://fundraisingcoach.com/google-plus-for-nonprofits/">Google Plus for Nonprofits </a><br />
<br />
<a href="http://www.classy.org/blog/the-ultimate-2-minute-google-guide-for-nonprofits/">The Ultimate 2 Minute Google+ Guide for Nonprofits </a><br />
<br />
<br />
<br />
<h4>
Web</h4>
<br />
<a href="http://blog.carecontent.com/why-healthcare-organizations-should-add-google-to-their-social-media-mix/" target="_blank">Why Healthcare Organizations should add Google+ to their Social Media Mix</a><br />
<br />
<a href="http://ozmosis.com/about-us/blog/google-and-why-every-healthcare-organization-needs-a-social-profile/" target="_blank">Google+ and Why every Healthcare Organization needs a social profile </a><br />
<br />
<a href="http://www.fathomdelivers.com/blog/healthcare/healthcare-marketing-ideas-googleplus-hangout/" target="_blank">Hosting a Google+ Hangout on Air for your Healthcare Organization</a><br />
<br />
<a href="http://www.healthleadersmedia.com/page-1/TEC-268474/6-Google-Positives-for-Healthcare" target="_blank">6 Google+ Positives for Healthcare </a><br />
<br />
<a href="http://www.blastam.com/blog/index.php/2013/03/google-local-friendlier-to-healthcare" target="_blank">Google+ local is now friendlier to Healthcare </a><br />
<br />
<a href="http://geovoices.geonetric.com/2013/11/2014-social-media-trends/" target="_blank">5 Social Media Trends that will change out Healthcare Marketers Aproach strategy in 2014</a><br />
<br />
<a href="http://googleforwork.blogspot.com/2015/02/The-healthcare-industry-is-moving-to-Google-Apps-for-Work.html" target="_blank">The healthcare industry is moving to Google Apps for Work (2015 article - HIPPA)</a><br />
<br />
<a href="http://www.toprankblog.com/2012/09/3-healthcare-top-companies-social/" target="_blank">How 3 of Healthcare IT's Top Companies Are Tackling social media in a highly regulated industry </a><br />
<br />
<a href="https://getreferralmd.com/2013/09/healthcare-social-media-statistics/" target="_blank">24 Outstanding Statistic & Figures on How Social Media has impacted the Healthcare Industry </a><br />
<br />
<br />
<h4>
Scholar</h4>
<br />
<a href="http://journal.uad.ac.id/index.php/TELKOMNIKA/article/view/814" target="_blank">Google+ vs Facebook: The comparison </a><br />
<br />
<a href="http://link.springer.com/chapter/10.1007/978-94-007-7262-5_30#" target="_blank">Investigatin of Google+ with mobile device implement into public health nursing practice course</a><br />
<br />
<a href="http://link.springer.com/chapter/10.1007/978-3-642-38862-0_14#" target="_blank">The success of Google Search, the Failure of Google Health nd the Future of Google Plus </a><br />
<br />
<a href="http://www.medicine20congress.com/ocs/index.php/med/med2014/paper/view/2765" target="_blank">Assessing Patient Satisfaction through Patient-Authored Reviews of HealthCare Systems, Hospitals, and Clinics</a><br />
<br />
<a href="http://www.emeraldinsight.com/doi/abs/10.1108/LHTN-09-2014-0074" target="_blank">Hangout at the library: video conferencing and more with Google+</a><br />
<br />
<a href="http://nms.sagepub.com/content/early/2015/01/30/1461444815570294.abstract" target="_blank">Subculture-centered public health communication: A social media strategy</a><br />
<br />
<a href="http://www.cfp.ca/content/59/9/967.short" target="_blank">Physical Activity Line </a><br />
<br />
<a href="http://link.springer.com/chapter/10.1007/978-3-319-10951-0_125" target="_blank">The fifty percent rule: The challenge of engaging students in social media in the classroom</a><br />
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<br />JuniperBerryhttp://www.blogger.com/profile/11678911482906530736noreply@blogger.com2tag:blogger.com,1999:blog-5907644217274473172.post-46272443590300624502015-06-28T15:52:00.004-07:002018-02-03T08:47:51.074-08:00Use Instagram for Healthcare? <h2 style="text-align: left;">
The purpose of this article is to provide you with some information on how to <i><span style="color: #6aa84f; font-size: x-large;">maximize</span> </i>your Healthcare Organization's Business on <span style="color: #6aa84f;"><i>Instagram</i> </span></h2>
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<span style="font-size: x-large;"> </span></h2>
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<span style="font-size: small;">Before we get started I want you you to look at the following logo of a Hospital and pictures from a hospital. Which of these gives you a better understanding of what a Hospital is like?</span></h2>
<div style="text-align: center;">
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<i> </i></h3>
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<i>This statement <span style="color: #6aa84f;"><span style="font-size: large;">:</span></span></i><span style="color: #6aa84f; font-size: large;"> </span></h3>
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<span style="color: #6aa84f; font-size: large;"> </span></h2>
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<span style="color: #6aa84f; font-size: large;">MUSC Children's Hospital. </span><span style="color: #6aa84f; font-size: large;"><a href="http://www.friendsofmuscchildrenshospital.org/files/7813/6678/0947/FRIENDS-logo.png" target="_blank">Caring. Sharing. Giving</a>. </span><span style="color: #6aa84f; font-size: large;"></span></h2>
</div>
<div style="text-align: left;">
<div style="text-align: center;">
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<br />
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<h3>
<span style="color: #6aa84f;"> </span><i>Or, these pictures :</i></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYGY-uRlIyDDvLe4E_0Z-VS2D87rsrPQil5HrpclXGV7PW1x45rfDcu3v6E-QbkSaAaacj6t80qwabNOw5HLUqcJIRtHggiFzifwPf7vpSlM1mWjYS6EZ_yutpdqpoZlfVXVeA_K9j5nV9/s1600/27154661-Female-doctor-in-clown-costume-entertaining-ill-boy-in-hospital-bed-Stock-Photo.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYGY-uRlIyDDvLe4E_0Z-VS2D87rsrPQil5HrpclXGV7PW1x45rfDcu3v6E-QbkSaAaacj6t80qwabNOw5HLUqcJIRtHggiFzifwPf7vpSlM1mWjYS6EZ_yutpdqpoZlfVXVeA_K9j5nV9/s320/27154661-Female-doctor-in-clown-costume-entertaining-ill-boy-in-hospital-bed-Stock-Photo.jpg" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoxU8Y4oOXgqRktpi0v6I_VRCBU3ModsARlMLzsCxMXSIjBWj6gF5vvQqfHVe6J9bvjNypO6U55lLDY5C1GE5ZvkxcvDMBliXjVUJLSI66X4x3KV62_5gF95_ldHOZlKERF8AScKQT-6Kp/s1600/Payasos-de-hospital.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="174" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoxU8Y4oOXgqRktpi0v6I_VRCBU3ModsARlMLzsCxMXSIjBWj6gF5vvQqfHVe6J9bvjNypO6U55lLDY5C1GE5ZvkxcvDMBliXjVUJLSI66X4x3KV62_5gF95_ldHOZlKERF8AScKQT-6Kp/s320/Payasos-de-hospital.jpg" width="320" /></a></div>
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<br />
These
two pictures are the perfect example of how using Instagram can to tell
your <i>story</i>. The logo statement to the left simply states the facts.
It's boring, bland, and needs something more to portray the environment
that it wants its customers to see. It looks great on a header for a business letter, let's leave it there. For social media and attracting followers and more consumers, it's time to step it up a bit. <br />
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The pictures, on the other hand, can portray a <b><i>feeling</i></b> (ie.
happy, welcoming, safe, fun, caring) and an image that can stick in
someone's mind about their idea of how they remember your business
(branding). The pictures indicate a fun loving environment, something
that I don't necessarily get out of the logo, do you? Plus, I'm much
more likely to remember those pictures than I am a logo. <br />
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<span style="font-size: x-large;"> </span></h2>
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<span style="font-size: x-large;"> </span></h2>
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OK! You've got my attention </h2>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCucnVMXJdftMQp4QebKfmKxxy_njebRXk5G9YGaWHOit2k9mJ3MTXZCZgV4SYk5MYeJ0504FtKKJsLd59s8YpGaWGc3_AVaR4Eem35SurJ-o55vYVO5UtQIvmE-kokgm3DApqZmc558u_/s1600/You-clearly-look-confused.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCucnVMXJdftMQp4QebKfmKxxy_njebRXk5G9YGaWHOit2k9mJ3MTXZCZgV4SYk5MYeJ0504FtKKJsLd59s8YpGaWGc3_AVaR4Eem35SurJ-o55vYVO5UtQIvmE-kokgm3DApqZmc558u_/s320/You-clearly-look-confused.jpg" width="320" /></a></div>
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<span style="font-size: x-large;"> Tell me MORE</span></h2>
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<span style="font-size: x-large;"> </span></h2>
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<span style="font-size: x-large;"> </span></h2>
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<span style="font-size: x-large;"> </span></h2>
<h2>
<span style="font-size: x-large;">Let's start with the basics: What exactly <i>is</i> <span style="color: #6aa84f;"><a href="https://www.youtube.com/watch?v=N92MQ9o4Fe0" target="_blank">Instagram</a></span>?</span></h2>
<ul>
<li>It's an online photo sharing network. Have you ever heard someone say "<span style="color: #6aa84f;">a picture is worth a thousand words</span>?" Well, that's the basic idea behind Instagram. Sometimes a picture is all your business needs to brand itself - whether <a href="http://www.healthcarecommunication.com/Main/Articles/5_cool_ways_your_hospital_can_use_Instagram_10695.aspx" target="_blank">hospital or with health branding</a>. </li>
</ul>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMTDFjIMSEKdSMYjV09yFmafhf1UihI1epMhw7MJXRBV6lf_MHSm1-rnJgla43tCEFssTzOKvOIbZqaNfIZzKVj7_pG7X8NFGsMcd4pY4bZRWMQkhp4Nc6zGX1HduXQvegeyVKyAcV4-g7/s1600/How-to-Use-Instagram-for-Healthcare-Recruiting.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="173" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMTDFjIMSEKdSMYjV09yFmafhf1UihI1epMhw7MJXRBV6lf_MHSm1-rnJgla43tCEFssTzOKvOIbZqaNfIZzKVj7_pG7X8NFGsMcd4pY4bZRWMQkhp4Nc6zGX1HduXQvegeyVKyAcV4-g7/s320/How-to-Use-Instagram-for-Healthcare-Recruiting.png" width="320" /></a></div>
<ul>
<li>You just take a picture and share it (you can even edit it before it is shared)</li>
<li>Connects to a variety of other social media tools (i.e.. Facebook)</li>
<li>You use this application with many different devices: smartphones, tablets, or computers</li>
<li>Your account can have followers, and you can follow others</li>
<li>Photos can be found by using a # hashtag </li>
</ul>
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</div>
<br />
Let me explain why these points are important for your success. Instagram has over <a href="http://enveritasgroup.com/2013/10/07/5-tips-businesses-instagram/" target="_blank">100 million users</a>, and the odds of some of them being your clients or customers is pretty likely - don't you think? The nice thing about Instagram is that is uses pictures which help continue to build the brand of company you want to portray - on a more intimate level - by allowing followers to get to see the personality of your business rather that read about it. Check out my point below.<br />
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<br />
<h2>
<span style="font-size: x-large;">Rachel Seda shares some other <a href="http://www.healthcarecommunication.com/Main/Articles/5_cool_ways_your_hospital_can_use_Instagram_10695.aspx" target="_blank">ways on how your hospital or health brand can tell its story</a></span></h2>
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<ul><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1Czsd0LcgmFNwaWkFNHsZW8QihhKvauP6zkZgUNpss5unmHArC3-SJYSaqZgDFGxc6bD4amfaI7oKtNqT8-df07-RbUWLo4uojKKIMAr74fOtzSdlhb03mraLOx-KjQM_3nW8r1rkzKeq/s1600/JUNIORAMBASSADORSPHOTOPANEL.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="176" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1Czsd0LcgmFNwaWkFNHsZW8QihhKvauP6zkZgUNpss5unmHArC3-SJYSaqZgDFGxc6bD4amfaI7oKtNqT8-df07-RbUWLo4uojKKIMAr74fOtzSdlhb03mraLOx-KjQM_3nW8r1rkzKeq/s320/JUNIORAMBASSADORSPHOTOPANEL.jpg" width="320" /></a>
<li>Don't just <span style="font-size: large;"><b>talk about the good</b></span>, take pictures of the staff or brand your ambassadors to start gaining trust and loyalty to show to your fans. </li>
<li>Share <b><span style="font-size: large;">sneak peek photo</span>s</b> such as new products, ads, buildings or events</li>
<li>Take <span style="font-size: large;"><b>behind the scenes</b> </span>photos of an event and give<span style="font-size: large;"><b> live updates</b></span> to raise awareness about living donor transplants</li>
<li>Take pictures of the <span style="font-size: large;"><b>lifestyle you wish to portray </b></span>- share motivational pictures, healthy nutrition, healthy lifestyle</li>
<li>Just be fun! Be creative in how you share your pictures. <span style="font-size: large;"><b>Stand out </b></span>from the crowd. </li>
</ul>
<div>
It's crucial to build a fan base. Healthcare does not have to be serious all of the time. Today's digital age followers want quick and simple snippet about what you're trying to portray. Instagram is perfect for that and at the same time allows your organization's personality to shine through. I do think redirecting back to your main website for more information is important as well. I would not recommend using Instagram by itself, but it is a great supplement for your business. Not to mention it's free, utilize what you have available. Spending more money does not always equate to getting more customers. It's not all about posting pictures, though!</div>
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<h2>
<span style="font-size: x-large;"> </span></h2>
<h2>
<span style="font-size: x-large;"> </span></h2>
<h2>
<span style="font-size: x-large;">Instagram may be simple in that it provides mostly pictures, but it is <span style="color: #6aa84f;"><i>more </i></span>than <span style="color: #6aa84f;"><i>just </i></span>about telling a story. Here are some examples of how it can be utilized for its <span style="color: #6aa84f;">maximum potential</span>. </span></h2>
<div>
<h3 style="text-align: center;">
</h3>
<ul>
<li><h3 style="text-align: left;">
It can help <a href="http://www.beckershospitalreview.com/hospital-management-administration/why-advocate-health-care-is-on-instagram.html" target="_blank"><span style="color: #6aa84f;"><span style="font-size: large;">advocate </span></span></a>for Healthcare </h3>
</li>
</ul>
</div>
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVxRiWd1Lew_Wt9B8nL3czxaC1nez3sRfhxuoN1DTyqDbV6hB026UFomI4Rvu65299XFojsAyhHq5U8oMPU6QBd6nkMwxu9zKGZ5kTwxu-LIus6h35sQv5gI_swWj926zvIA8rDCCCLSTh/s1600/advocate.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="137" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVxRiWd1Lew_Wt9B8nL3czxaC1nez3sRfhxuoN1DTyqDbV6hB026UFomI4Rvu65299XFojsAyhHq5U8oMPU6QBd6nkMwxu9zKGZ5kTwxu-LIus6h35sQv5gI_swWj926zvIA8rDCCCLSTh/s400/advocate.png" width="400" /></a>Helen Gregg wrote an <a href="http://www.beckershospitalreview.com/hospital-management-administration/why-advocate-health-care-is-on-instagram.html" target="_blank">article </a>about Downers Grove, an Illinois based Advocate Health Care, who had 670 followers by the second month of joining Instagram. She mentions that 45% of adult internet users post photos or videos online, and 12% are on Instagram. The Advocate's first major campaign focused on Breast Cancer Awareness Month using the hashtag <a href="http://www.storiesofthegirls.com/" target="_blank">#StoriesoftheGirls</a> encouraging women to upload photos of their "best girl moments." If the hashtag was used, a prize could be won! The aim was to bring about more cancer awareness, and therefore advocate for breast cancer prevention. An unexpected result from the campaign was that Advocate Healthcare got to literally see their populations profile - their diversity and what is important to them - which really told them a lot in terms of marketing! As this company continues campaigning with Instagram it will build on branding the service by engaging the consumers. This is an excellent idea. Anything you can do to draw consumers in and get them involved will help build the relationship with the community.<br />
<br />
<br />
<br />
<ul>
<li><h3>
Can promote <a href="http://www.nptechforgood.com/2014/02/06/6-ways-nonprofits-can-use-instagram-for-fundraising/" target="_blank">text-to-give campaigns </a> </h3>
</li>
</ul>
<br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwDq_Ms33hgNCb_nuN29R70BIRWCE_potjo7EVELeAsosGE6yaOQl6HUQH0RS2LPX1iYqwyCqgc4bM-_7btQyzu0h6aitD4BK4GpYn58u0FLBrR_TK1NN-Tq8mJWmuFykE57EtOt4WzXSt/s1600/Picture.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwDq_Ms33hgNCb_nuN29R70BIRWCE_potjo7EVELeAsosGE6yaOQl6HUQH0RS2LPX1iYqwyCqgc4bM-_7btQyzu0h6aitD4BK4GpYn58u0FLBrR_TK1NN-Tq8mJWmuFykE57EtOt4WzXSt/s320/Picture.jpg" width="245" /></a>Can you imagine posting ONE single picture on Instagram (for free) and receiving donations from it? Well, you should! Check out this picture from <a href="http://fadedseasidemama.co.uk/wp-content/uploads/2014/02/RS73583_NEWBORN-infographicAW-03-NEW-scr.jpg" target="_blank">Save the Children</a>.<br />
<br />
This is an example of text-to-give picture. It has a message on the picture that can easily be shared. Now, I think it should include a hashtag in order to cluster the conversation about the picture, but this is a fantastic and easy way to raise money real-time. Instead of going through long drawn out paperwork to raise money, this concept can be posted in a matter of days versus weeks and bring in money faster because of it. <br />
<div style="text-align: left;">
<br /></div>
<div style="text-align: left;">
</div>
<div style="text-align: left;">
This is a fantastic way to <a href="http://www.nptechforgood.com/2014/02/06/6-ways-nonprofits-can-use-instagram-for-fundraising/" target="_blank">promote </a>a cause and help get your consumers more involved with the community at the same time. </div>
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<br />
<br />
<br />
<br />
<ul>
<li><h3>
Speaking of hashtags, you can even <a href="http://www.nptechforgood.com/2014/02/06/6-ways-nonprofits-can-use-instagram-for-fundraising/" target="_blank">promote a hashtag fundraising campaign</a></h3>
</li>
</ul>
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjynccM5Y0EetkK8BmNGhP2S_RmKMOzx8EFgUcAKlNAH1kSugM0oJ9Iw1GjFyVhDUeIttXhZHPmWkaO4NZ-gTEdbkwPbJJhn-ypz6EQw_qmCxcVM2Bm4ORwRQphzpw-zd3hChiD5-1dRxNI/s1600/decembeard-participants.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjynccM5Y0EetkK8BmNGhP2S_RmKMOzx8EFgUcAKlNAH1kSugM0oJ9Iw1GjFyVhDUeIttXhZHPmWkaO4NZ-gTEdbkwPbJJhn-ypz6EQw_qmCxcVM2Bm4ORwRQphzpw-zd3hChiD5-1dRxNI/s320/decembeard-participants.jpg" width="320" /></a>Sometimes fundraising over a longer period of time can be helpful, which raises awareness at the same time it helps raise funds.<br />
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This is a great idea. Using a hashtag clusters all of the messages together relating to this one topic. You just have to continue to be involved and not let the momentum slow down.<br />
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I would suggest using a different picture weekly in order to keep your followers' attention, and keep sharing the post!<br />
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Promote <span style="font-size: x-large;"><span style="color: #93c47d;">fundraising events</span></span>, promotional <span style="font-size: large;"><span style="color: #93c47d;"><span style="font-size: x-large;">discounts</span></span>,</span> and don't forget to <span style="font-size: x-large;"><span style="color: #93c47d;">thank your donors</span></span>! Check out these pictures to see what other businesses have done.</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaHf8pTqDy4ScYctN4bFJwyUxkDx7jgnCdiTINICmWG8yKD-i_w5wSXG7WNmKq_mLfQUUcEDN3S_ibEgb1W3-2l5ocyegbhG4P1W9OUo6qfzp0pEjfCScdxthz6bJBad8yxIXVZ7f8EAHp/s1600/thank-you-poster-2nd.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaHf8pTqDy4ScYctN4bFJwyUxkDx7jgnCdiTINICmWG8yKD-i_w5wSXG7WNmKq_mLfQUUcEDN3S_ibEgb1W3-2l5ocyegbhG4P1W9OUo6qfzp0pEjfCScdxthz6bJBad8yxIXVZ7f8EAHp/s320/thank-you-poster-2nd.jpg" width="225" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCmahQX_pInkIvUP59c_xWV-uN0ry5z5otVUF9c3TXqPutvHR4Uy9HRWOSRbe2pyscKgcfu6VIOJZFXAgbZLXvkFLtodC3VIcfC8SSVQAE-9d7YutEtSdTczUgYTmrbBQkaQxZI4cTTGgQ/s1600/thank_you_donors.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="192" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCmahQX_pInkIvUP59c_xWV-uN0ry5z5otVUF9c3TXqPutvHR4Uy9HRWOSRbe2pyscKgcfu6VIOJZFXAgbZLXvkFLtodC3VIcfC8SSVQAE-9d7YutEtSdTczUgYTmrbBQkaQxZI4cTTGgQ/s320/thank_you_donors.png" width="320" /></a></div>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhP6GMINOzVUfKMMRmTAQsRGA1hD7q7qCESEtgfKGk-VwBJIfnX6xFrgdiQSCsD_nABg3dtuXVCurbvCW3_h5eb74dYwDJCufK4HvH-c1fDeIxdvci_75P9435WAw0ObOQMOfyWle533OHV/s1600/breast+cancer+fundraiser.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhP6GMINOzVUfKMMRmTAQsRGA1hD7q7qCESEtgfKGk-VwBJIfnX6xFrgdiQSCsD_nABg3dtuXVCurbvCW3_h5eb74dYwDJCufK4HvH-c1fDeIxdvci_75P9435WAw0ObOQMOfyWle533OHV/s320/breast+cancer+fundraiser.jpg" width="320" /></a><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCyC7NFa_I8cJOx3XELyNXLrdGhnSizlqyI3p4VMSD-GSNc_MnopjWAHNaMxdY6WTKxHVp3hNIxJaNLaB-WR_ej3c2Q64-7tvb-tduOq6R3YWC5OMhGF9EQ_4B8-7H-xk7MfRalhQetGWA/s1600/botanicchoice-com-discounts-60569.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCyC7NFa_I8cJOx3XELyNXLrdGhnSizlqyI3p4VMSD-GSNc_MnopjWAHNaMxdY6WTKxHVp3hNIxJaNLaB-WR_ej3c2Q64-7tvb-tduOq6R3YWC5OMhGF9EQ_4B8-7H-xk7MfRalhQetGWA/s200/botanicchoice-com-discounts-60569.jpg" width="200" /></a> </h3>
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These are all wonderful ideas to use Instagram for fundraising and reaching out to the community with very little money spent on advertising or manpower. The only drawback is that you have to have a little imagination in what you want to create and what you want to say! <br />
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<span style="font-size: x-large;">Alyssa Anderson wrote an article for <a href="http://pop-health.blogspot.com/2013/06/instagram-it-using-instagram-for-public.html" target="_blank">Pop Health</a> and says there are a <i>number </i>of public health organizations already <i>actively</i> using Instagram </span></h2>
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<ul><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYmPUWzMD46aD-LJKrq_3Mzq25lajLzzEsSixkzipATFemwdPTAb3ODdNuCYt24tnpJavfj6_6JxYIqtrcmv8zNtDr18h4-u7ozejeE-NAGJ4Mq3qIs70rhHZPXdZHtoNoRuGUNPLw-pNX/s1600/feeling_left_out_big.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="115" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYmPUWzMD46aD-LJKrq_3Mzq25lajLzzEsSixkzipATFemwdPTAb3ODdNuCYt24tnpJavfj6_6JxYIqtrcmv8zNtDr18h4-u7ozejeE-NAGJ4Mq3qIs70rhHZPXdZHtoNoRuGUNPLw-pNX/s320/feeling_left_out_big.jpg" width="320" /></a>
<li><a href="http://instagram.com/chipublichealth" target="_blank">Chicago Department of Public Health</a> (By the way, congratulations to the Blackhawks!)</li>
<li>American Public Health Association</li>
<li>Austin, TX Department of Health and Human Services (what they did is really great, more to come!) </li>
<li><a href="http://instagram.com/redpump" target="_blank">The Red Pump Project</a> (Hey, National HIV Testing Day is June 27!)</li>
<li>American Cancer Society</li>
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If you click on the <a href="https://instagram.com/redpump/" target="_blank">Red Pump Project link</a>, you'll see how engaging and interactive this company is with their followers. The pictures include a variety of activities, campaigns, bragging rights from awards they've received, they include short videos, sell tickets to events, show highlights from followers who attended, post informative photos, and even market their products that redirect the followers back to their link. This is a great site to get ideas on how to diversify your page and keep the interest of your followers. Just be sure to market to your followers, which may have to adjusted as time changes. This site targets a very specific demographic, be sure not to limit your audience if it is composed of a variety of people. <br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0izLsQWjdhBZZDqzmPlmBAGSqZGXvAckEOXoeoAo6Tds6rBs0ugHDLoVEBZXT9kB5U8m0RDPxCLVDJyKsvkCBjf650tPEz8pdXl1yPHzp_UbCma-J6s7NbaDEnSHwCTVrNx8jAJdo8SUu/s1600/Lets+get+started+button.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="220" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0izLsQWjdhBZZDqzmPlmBAGSqZGXvAckEOXoeoAo6Tds6rBs0ugHDLoVEBZXT9kB5U8m0RDPxCLVDJyKsvkCBjf650tPEz8pdXl1yPHzp_UbCma-J6s7NbaDEnSHwCTVrNx8jAJdo8SUu/s400/Lets+get+started+button.png" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-ug1r6dMnWYN6tnbGZOl9pkDduLj8OCnM7hl0vLOCFEGYz9amZcuV-BE7wGEDSJI5IUMYKaiiBZLtVNWeUIvxly4unBv8VSI6B32PTNhgVr0qXhdamWveFHcsb3AxK97J3uFXRDEhQX7T/s1600/Yes-6.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><br /></a></div>
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<span style="font-size: large;">Here are some ways to formulate and implement <a href="http://enveritasgroup.com/2013/10/07/5-tips-businesses-instagram/" target="_blank">effective marketing strategies</a> to help you create a successful Instagram page</span></h3>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnaN-eQuI-CZu5dM4Ye39GhofwLS9SDEaesCfXiYYR9MUs3bLYRrrYZ47P7k-RZR2UmW5_IwJ1U7IBDh_5duJxCWr8Bg-gImon0Q52b8r57gjUemq-PlYTFN2yPL6WuM1ErPulHUOn3wIF/s1600/hands-holding-letters-tips-500px.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="192" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnaN-eQuI-CZu5dM4Ye39GhofwLS9SDEaesCfXiYYR9MUs3bLYRrrYZ47P7k-RZR2UmW5_IwJ1U7IBDh_5duJxCWr8Bg-gImon0Q52b8r57gjUemq-PlYTFN2yPL6WuM1ErPulHUOn3wIF/s320/hands-holding-letters-tips-500px.jpg" width="320" /></a><b> </b><br />
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<b>Cultivate a Following</b> - Engagement is the key to success. Keep up with your followers and do not let this be a one sided relationship, interact with them by commenting back.<br />
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<b>Balance fun pictures</b> as well as business pictures- show your personality (remember the photos of the doctors dresses as clowns?)<br />
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<b>Create an occasional video </b>- This is a new feature, but can be fun for a quick short clip to promote or advocate for campaigns<br />
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<b>Create trends </b>- You can create a trend with either a hashtag or by mentioning other services or providers. No need to overdo it, keep it simple yet effective!<br />
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<b>Check out the competition</b> - It's OK to look! <br />
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<b>Ask for advice or check out videos to learn more about your specialty.</b> Here is a great example of how a small business Healthcare Professional asks for tips on how to utilize her Instagram account to its fullest potential. Pay attention to the following suggestions as you listen: <br />
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<li>Be sure to identify the business in the profile picture</li>
<li>Must include a bio for a quick explanation to identify your business</li>
<li>Link your website</li>
<li>Be sure to represent your brand in your pictures</li>
<li>Show some personality to help your follows connect to you</li>
<li>Use hashtags to promote the business - personalize/customize them to stand out and include them in all of the relevant posts</li>
<li>In order to get followers to visit specific URL's direct them in your posts</li>
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<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/T00QgiWdQ58" width="560"></iframe><br />
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<span style="font-weight: normal;">You should <span style="font-size: large;">have a goal</span> and a <span style="font-size: large;">plan </span>in mind in everything that you do with your Instagram account. Utilizing the points given in this blog and remaining actively involved with your followers can boost your Healthcare business in many ways. </span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-ZgamBnR507J_-KUdSKw5ZKHDfHnfv36JUgU5LuE60tjenHfiCeS0PgPe4tpbZuonATzuaZU6JqeFkNBBiR0rl7Iiojn52HM5hIasZuIHzEhdjI5WR3WeEQDU55tTHOCTKFjWPB6YUcRJ/s1600/logo-count-me-in-resize.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-ZgamBnR507J_-KUdSKw5ZKHDfHnfv36JUgU5LuE60tjenHfiCeS0PgPe4tpbZuonATzuaZU6JqeFkNBBiR0rl7Iiojn52HM5hIasZuIHzEhdjI5WR3WeEQDU55tTHOCTKFjWPB6YUcRJ/s640/logo-count-me-in-resize.png" width="640" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgLIdMZmf8pZc7aD-c0fuNsyHSEMr4TS2phDdx8TCdqpub12QRonkWph0xugwHaiPG6jKvx4Z55y0_kQqWKYU6uJcMJATA476ztGmJYECZRPBNoW5w5_aAtf8QhQEXf9HTtK6PXVmGPqgb/s1600/but-signupnow-big.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><br /></a></div>
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Images from<br />
<div style="text-align: left;">
<a href="http://cdn.cutestpaw.com/wp-content/uploads/2012/02/You-clearly-look-confused.jpeg" target="_blank">Dog with glasses</a></div>
<a href="http://www.precheck.com/sites/default/files/imagecache/552x300_sc/How-to-Use-Instagram-for-Healthcare-Recruiting.png" target="_blank">Doctor holding instagram sign</a><br />
<a href="http://previews.123rf.com/images/wavebreakmediamicro/wavebreakmediamicro1403/wavebreakmediamicro140344212/27154661-Female-doctor-in-clown-costume-entertaining-ill-boy-in-hospital-bed-Stock-Photo.jpg" target="_blank">Clown Woman</a><br />
<a href="http://meetlo.com/wp-content/uploads/2015/03/Payasos-de-hospital.jpeg" target="_blank">Clown - Man</a><br />
<a href="http://www.chla.org/atf/cf/%7B1cb444df-77c3-4d94-82fa-e366d7d6ce04%7D/JUNIORAMBASSADORSPHOTOPANEL.JPG" target="_blank">Junior Ambassadors - Children's Hospital Los Angeles</a><br />
<a href="https://media.licdn.com/media/p/8/005/051/2b9/355d4c6.png" target="_blank">Advocate </a><br />
<a href="http://fadedseasidemama.co.uk/wp-content/uploads/2014/02/RS73583_NEWBORN-infographicAW-03-NEW-scr.jpg" target="_blank">Save the Children </a><br />
<a href="http://www.fundraising.co.uk/wp-content/uploads/2014/11/decembeard-participants.jpg" target="_blank">December beard</a><br />
<a href="https://s-media-cache-ak0.pinimg.com/236x/15/6b/2e/156b2ef825b92cdeb292b128d30b361e.jpg" target="_blank">Breast Cancer Fundraiser </a><br />
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<a href="http://www.vitamins-health-supplements.com/files/botanicchoice-com-discounts-60569.jpg" target="_blank">Botanical Choice</a><br />
<a href="http://www.undalumni.org/s/1652/images/gid2/editor/alumni_review/15_spring_/thank_you_donors.png" target="_blank">Thank you Donors </a><br />
<a href="http://www.sushitrain.com.au/Blog_Pictures/thank-you-poster-2nd.jpg" target="_blank">Thank you Donation</a><br />
<a href="http://kidshealth.org/kid/feeling/friend/headers_101082/feeling_left_out_big.jpg" target="_blank">Feeling left out </a><br />
<a href="http://dlwagner.com/images/Lets%20get%20started%20button.png" target="_blank">Let's get started </a><br />
<a href="http://www.cdc.gov/parents/essentials/images/hands-holding-letters-tips-500px.jpg" target="_blank">Tips</a><br />
<a href="http://if%20you%20click%20on%20the%20red%20pump%20project%20link,%20you%27ll%20see%20how%20engaging%20and%20interactive%20this%20company%20is%20with%20their%20followers.%20%20the%20pictures%20include%20a%20variety%20of%20activities,%20campaigns,%20bragging%20rights%20from%20awards%20they%27ve%20received,%20they%20include%20short%20videos,%20sell%20tickets%20to%20events,%20show%20highlights%20from%20followers%20who%20attended,%20post%20informative%20photos,%20and%20even%20market%20their%20products%20that%20redirect%20the%20followers%20back%20to%20their%20link.%20%20this%20is%20a%20great%20site%20to%20get%20ideas%20on%20how%20to%20diversify%20your%20page%20and%20keep%20the%20interest%20of%20your%20followers.%20%20just%20be%20sure%20to%20market%20to%20your%20followers,%20which%20may%20have%20to%20adjusted%20as%20time%20changes./" target="_blank">Count me in</a>JuniperBerryhttp://www.blogger.com/profile/11678911482906530736noreply@blogger.com1tag:blogger.com,1999:blog-5907644217274473172.post-24092976378872660502015-06-26T13:34:00.003-07:002015-06-26T13:34:25.949-07:00Why in the world would Healthcare Organizations use Twitter?<h2>
The purpose of this blog is to show you why Twitter is an important tool for Healthcare Organizations and Healthcare Professionals</h2>
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<span style="font-size: large;">What exactly <i>IS</i> Twitter?</span></h3>
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Twitter is a <i><b>free</b></i> social network that allows a user to either write online posts (limited to 140 characters) or read them - over 500 million active users to date. Here's how you get started </div>
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<ul><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRYL12n2I6SBMmxixMCIYqNmM0jxrpp37FrjRl3HQ7J4DRnQDypVuQhaD1OwqANXOMFN3wD6UB5s_TP8zdU6MMQ-345jJmc2xwFw89kM9mon-IBRIVM5viVl3ERNCxuskHa7MFcPYZ1lDb/s1600/Healthcare-Stock-Bulls-XOMA-AXN-PGNX-326x159.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="97" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRYL12n2I6SBMmxixMCIYqNmM0jxrpp37FrjRl3HQ7J4DRnQDypVuQhaD1OwqANXOMFN3wD6UB5s_TP8zdU6MMQ-345jJmc2xwFw89kM9mon-IBRIVM5viVl3ERNCxuskHa7MFcPYZ1lDb/s200/Healthcare-Stock-Bulls-XOMA-AXN-PGNX-326x159.jpg" width="200" /></a>
<li>Create a profile</li>
<li>Give a short handle to state who you are</li>
<li>Upload a photo</li>
<li>Provide a short description of the yourself</li>
<li>Start to follow organizations that you are interested in</li>
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Check out this video on a successful use of Twitter for Healthcare Organizations and Professionals</h2>
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This video addresses the large scale population that can be reached on Twitter by the medical director of Cardiology of the Mayo Clinic. He emphasizes the importance of Twitter to the Healthcare community: it has a broad reach, easy access, and high usability. These are all great qualities when considering how to makes the best use of your time and money as a Healthcare Organization. </div>
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Here's a great video explaining why Healthcare Managers should be on Twitter.</h2>
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<li>One of the points that he emphasis that I think is crucial to understand is that Twitter is not only about SHARING it's about<i style="font-weight: bold;"> LEARNING -</i> now that's a new way to think about it! </li>
<li>He also focuses on the fact that with all of the time constraints managers have today, Twitter can help simplify information to do the job better - <i><b>quick tips</b></i> versus lengthy articles. Who has time to read long articles today? (<i>Except of course if you're a student? :OP</i>)</li>
<li>Having the option to only <i><b>follow organization</b></i>s that you choose to follow helps categorize and narrow down the information that you, as a Healthcare Professional, are genuinely interested in. </li>
<li>He also points out that Twitter has become the <b><i>source of real-time and breaking news</i></b>, and being in the profession of Healthcare that is an important source to be a part of. </li>
<li>Not only that but <b>professional associations</b> are sharing articles and information. How much easier is it to have all of the organizations you are interested in on one site versus visiting each of them individually? </li>
<li>The great thing about Twitter is that it can be <i><b>used efficiently in only 5 minutes a day</b></i>! Time is money, they say :) </li>
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There are many rules for healthy tweeting! &nbsp;The&nbsp;<a href="https://www.dur.ac.uk/resources/public.health/leadingtransformation/event2/Twitter-For-HealthCare-Professionals.pdf" target="_blank">BD Patient Safety &amp; Quality Council</a>&nbsp;wrote an article that listed <i><b>10 things to keep in mind while tweeting.</b></i>&nbsp; &nbsp;</div>
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<li>Use relevant and interesting content<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmV9EwWlnNiMqetfpq_wAa8I-pIhX_Rxd_yGm5IpepS5iSDf4yH0q7ZcQQJR4Gs5GHcWSg-u9_uNthRB7upATXgR7fLLBXL7Mse0ErDLq-zfSRNsb3y9Cjo1ppmKzcsjPKlp5ijVF5LkyJ/s1600/twitter-rules.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmV9EwWlnNiMqetfpq_wAa8I-pIhX_Rxd_yGm5IpepS5iSDf4yH0q7ZcQQJR4Gs5GHcWSg-u9_uNthRB7upATXgR7fLLBXL7Mse0ErDLq-zfSRNsb3y9Cjo1ppmKzcsjPKlp5ijVF5LkyJ/s1600/twitter-rules.jpg" /></a></div>
Tweets go both ways - provide tweets and give feedback
Keep tweets short to allow replies
Use valid sources to give your content credit
How often you tweet is entirely up to you
Tweet as though you're having a conversation. Mention organizations or fans
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Use hashtags (for example #healthcare) - but by all means DO NOT overuse them
The best time to tweet is the afternoon - use your time wisely
Provide links within your tweet, and you'll be more likely to get them shared
Use proper grammar and do not abbreviate
I agree, these are great rules to apply. &nbsp;Sometimes less is more, and in keeping with these suggestions even a Healthcare Professional can become successful in tweeting! &nbsp;Tweeting is important for communication to the public as well as building a good reputation. &nbsp;It is a great way to deliver information to those who <i><b>want</b></i>&nbsp;to receive it without having to set up a budget for advertising. &nbsp;Today's social media is a wonderful easy way to promote, educate, and brand with very little financial investment. &nbsp;With budgets getting tighter and tighter, utilizing social media sites such as Twitter becomes more and more enticing
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How is Twitter relevant for the Healthcare Professional?</span></h3>
a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDO_h58DecyH9ndBpET-kQWYKCfLtZtWNZTjH58QCZqm-7w6ACymB6xQ5e5cnmT7CTSGw8kTBnvjP3Ymkj3L2Hus5mk7Ed_AAq1sTyj5XMfSgyyRUStIrvpWb6BurXiZykX9GTN67XmWZf/s1600/Infographic-What-is-Twitters-Role-in-Healthcare-Today.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="192" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDO_h58DecyH9ndBpET-kQWYKCfLtZtWNZTjH58QCZqm-7w6ACymB6xQ5e5cnmT7CTSGw8kTBnvjP3Ymkj3L2Hus5mk7Ed_AAq1sTyj5XMfSgyyRUStIrvpWb6BurXiZykX9GTN67XmWZf/s320/Infographic-What-is-Twitters-Role-in-Healthcare-Today.png" width="320" /></a>
<li>It is effective in helping the Healthcare Professional as well as the Organization <b><i>engage with its colleagues</i></b></li>
<li>It helps <b><i>disseminate important information, timely news &amp; resources to large audiences</i></b></li>
<li>It <b><i>increases awareness of an issue</i></b></li>
<li>It can <i style="font-weight: bold;">build </i>and <b><i>strengthen networks</i></b></li>
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Why can Twitter do for&nbsp;</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYlTGaOx8jOCFaZDYhOw3YoiyP0k0ERB9OlKubLr6330ErWeYKh0-BUeQY_EROcBJUuvgnMlzuHtR2cJYvODil1213ixiVY7U_I7q5SRvHuKfEB3kD5LqPPYG_NEWEt21UrwnlcBp1ut_7/s1600/twitter-marketing1.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="160" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYlTGaOx8jOCFaZDYhOw3YoiyP0k0ERB9OlKubLr6330ErWeYKh0-BUeQY_EROcBJUuvgnMlzuHtR2cJYvODil1213ixiVY7U_I7q5SRvHuKfEB3kD5LqPPYG_NEWEt21UrwnlcBp1ut_7/s320/twitter-marketing1.jpg" width="320" /></a><br />
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<b>Healthcare Organizations</b>?&nbsp;</h3>
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In an&nbsp;<a href="http://news.wustl.edu/news/Pages/27578.aspx" target="_blank">article</a>&nbsp;written by Noel Schoenherr, she notes three points:&nbsp;</div>
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<li>Public health organizations can spread high-quality information to groups not typically reached by traditional media</li>
<li>Content analysis about important topics can be identified by tweets and prominent users in the conversation</li>
<li>Can identify whether or not followers are anti-policy on specific issues</li>
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There is positive and negative to these three points. &nbsp;It is great to reach a larger portion of the public, but an organization has to be careful when attempting to target a specific population as not to include all Twitter users. &nbsp;For example, in 2014 the city of Chicago wanted to find out how the residents felt about regulating electronic cigarettes. &nbsp;Hundreds of tweets were made, and out of those tweets over 88% stated they were anti-policy - BUT very few of those tweets were actually from locals. &nbsp;Careful monitoring of who is tweeting will help decipher opinions about topics of interest.&nbsp;</div>
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Retrieved pictures from&nbsp;</div>
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<a href="http://www.localseosites.com/wp-content/uploads/2012/10/twitter-marketing1.jpg" target="_blank">Twitter Marketing Healthcare</a></div>
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<a href="http://2045253e14zf1be2pd2k25gh.wpengine.netdna-cdn.com/wp-content/uploads/2013/07/Infographic-What-is-Twitters-Role-in-Healthcare-Today.png" target="_blank">Healthcare face</a></div>
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<a href="http://cnafinance.com/wp-content/uploads/2015/06/Healthcare-Stock-Bulls-XOMA-AXN-PGNX-326x159.jpg" target="_blank">Hang on Tablet</a></div>
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<a href="http://www.bluereach.com/images/blog/twitter-rules.jpg" target="_blank">X on bird</a></div>
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How can twitter be useful for Health <i><a href="https://www.dur.ac.uk/resources/public.health/leadingtransformation/event2/Twitter-For-HealthCare-Professionals.pdf" target="_blank">Organizations</a></i>?</h2>
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<ul><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZ_G5iJHPXyt-3ZYaUex3fhy0Ub5OAohUPUw11hDVmmPD4JeAwEckRXApvNuXm5U9f7qxEy5gzGrBp8zdMJ7ur9q9q4X2p1Ng5ojs7EK6bbGrXT8dj0Ftkzfvtm5pwNrkqh3rNoYgIQ7ZE/s1600/twitter-marketing1.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="160" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZ_G5iJHPXyt-3ZYaUex3fhy0Ub5OAohUPUw11hDVmmPD4JeAwEckRXApvNuXm5U9f7qxEy5gzGrBp8zdMJ7ur9q9q4X2p1Ng5ojs7EK6bbGrXT8dj0Ftkzfvtm5pwNrkqh3rNoYgIQ7ZE/s320/twitter-marketing1.jpg" width="320" /></a>
<li>It's an opportunity to <i><b>deliver information </b></i>directly to people who actually want to receive it without having to have a large budget set aside for advertising, or waiting for the media to cover the organization.</li>
<li> Help amplify a message by reaching <i><b>target audiences</b></i> quickly and easily </li>
<li>Can help <i><b>strengthen the reputation </b></i>of both the organization and area of work</li>
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Twitter benefits the Healthcare <i><a href="https://www.dur.ac.uk/resources/public.health/leadingtransformation/event2/Twitter-For-HealthCare-Professionals.pdf" target="_blank">Professional</a></i> as well</h2>
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<ul><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAFdptWvwgyMe7C1VgMQB4a_N_nV_opk4NMv0MY-xlhQnPMfkD9NQroaDyhCAfX4bXs2wGwrf1hYTmdoEw6VR6jVp-uZRsowU7edxkuQM5ERxA5u8k__0R97gutsGioEMBU7BYZpyktJYQ/s1600/Infographic-What-is-Twitters-Role-in-Healthcare-Today.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="192" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAFdptWvwgyMe7C1VgMQB4a_N_nV_opk4NMv0MY-xlhQnPMfkD9NQroaDyhCAfX4bXs2wGwrf1hYTmdoEw6VR6jVp-uZRsowU7edxkuQM5ERxA5u8k__0R97gutsGioEMBU7BYZpyktJYQ/s320/Infographic-What-is-Twitters-Role-in-Healthcare-Today.png" width="320" /></a></ul>
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<li>An effective tool to <i><b>engage in colleagues</b></i></li>
<li>Can <b><i>disseminate important and timely news</i></b></li>
<li>It is a resource to <b><i>large audiences</i></b></li>
<li><b><i>Increases awareness</i></b> of issues </li>
<li>Build and Strengthen <b><i>networks</i></b></li>
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There certainly are many reasons why a Healthcare Organization or a Healthcare Professional should get involved with Twitter. Being able to do so much with such little funding, time and effort is certainly to the benefit of the provider. Having the ability to share information in real time allows it to be current and much more useful to those who follow. Having the ability to network with other organizations and healthcare professions opens up a communication forum that is simple yet effective. The younger generation is online more and more, and Healthcare Organizations have to tap into their world. <br />
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Top 10 <a href="https://www.dur.ac.uk/resources/public.health/leadingtransformation/event2/Twitter-For-HealthCare-Professionals.pdf" target="_blank">suggestions</a> for tweeting effectively</h2>
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<ol><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZMS4lDpXCUkYBqWzLE81ki5Y_dxB1nPYDbVv6HN9sgVXJOulX0dtOLH8ZWNqbOBCBDonHd6b9Ykodgs44ukew1t9vI9xo3cYEg3bhmtYcldkj3K8eHUs0Vy8pYJuQbJdVWlpUUXsm2yrc/s1600/twitter-rules.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZMS4lDpXCUkYBqWzLE81ki5Y_dxB1nPYDbVv6HN9sgVXJOulX0dtOLH8ZWNqbOBCBDonHd6b9Ykodgs44ukew1t9vI9xo3cYEg3bhmtYcldkj3K8eHUs0Vy8pYJuQbJdVWlpUUXsm2yrc/s1600/twitter-rules.jpg" /></a>
<li>Include <b><i>relevant and interesting</i></b> content - don't be boring</li>
<li>Be <b><i>informative and engage</i></b> the audience - get information as well as feedback</li>
<li><b><i>Keep it short</i></b> - so others can re-tweet you</li>
<li><b><i>Give credit</i></b> where credit is deserved - you'll get re-tweeted more if you do</li>
<li>There is <b><i>no rule </i></b>as to <i><b>how often you should tweet</b></i> </li>
<li>Be <i><b>involved</b></i> in the conversations and <i><b>mention</b></i> partners/organizations</li>
<li><b><i>Use hashtags</i></b> such as #healthcare for others to find your message easier</li>
<li><b><i>Tweet in the afternoon</i></b> it's the best time to do so</li>
<li><b><i>Provide links</i></b> - don't just give a piece of the information give your followers a way to find out more</li>
<li>By all means, please, use <i style="font-weight: bold;">proper grammar </i>and <i><b>don't use abbreviations</b></i> (because not everyone knows them!)</li>
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These tips will allow you to be a better tweeter, which will lead you more followers, and broaden the audience you wish to serve. Keep it interesting, simple, and yet informative. </div>
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Here is an <a href="http://www.adweek.com/socialtimes/twitter-best-practices-2014/500990?red=at" target="_blank">infographic</a> to help you with your Twitter account</h2>
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<li>It's a bit overwhelming at first but once you take one section at a time it will help your Healthcare Organization, or you the Healthcare Professional, create smart and effective tweets. Here are some highlights</li>
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<br /><ul><ul><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhbhQEY0EJPZy0QGawfl0yR0tinDhk6DjHcOr62TuwY-A-Bpx5jHQvr_NgBo_QaKxZz355oj4tNr_CDC5zK_YJFQXKKXVWLcXv_z5D0LG9AltTnipgKU_-kYDJ_0ngQTJam-fg87WRDO07/s1600/31.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="256" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhbhQEY0EJPZy0QGawfl0yR0tinDhk6DjHcOr62TuwY-A-Bpx5jHQvr_NgBo_QaKxZz355oj4tNr_CDC5zK_YJFQXKKXVWLcXv_z5D0LG9AltTnipgKU_-kYDJ_0ngQTJam-fg87WRDO07/s320/31.png" width="320" /></a>
<li>There's a <b><i>Handle</i></b> (user name account) which helps you decide who to follow versus the <b><i>Hashtag</i></b> which a keyword or topic (the top 10-15 are considered the current trend)</li>
<li><b><i>80</i></b>% of what you tweet should be conversations and only <i><b>20</b></i>% should promos</li>
<li>Join your own tweet subjects to keep them <i><b>active</b></i></li>
<li>Focus on your <i><b>passion</b></i> - it will encourage the audience to see you as the influencer in the industry</li>
<li>Remove <b><i>pointless word</i></b>s from your tweet - keep it short and sweet</li>
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But, sometimes you have to be careful not to read your feedback incorrectly. Monitor it Carefully. Here's an example of what can happen if you don't.</h2>
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<ul><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZOBeDaaMw2ZOUdMcjkh_zCJ6OmvoKa1TEJR1AAu8H3-OZpwwa9Psxa0S0zJ2yiCSqFpwDPaX2h0WMkZaSlwjqqnT8F42zgeR1QEZxQni1WDUL8Szcy26C16o3RI0-gCO78lrx_RpRl9qS/s1600/cdph.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="124" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZOBeDaaMw2ZOUdMcjkh_zCJ6OmvoKa1TEJR1AAu8H3-OZpwwa9Psxa0S0zJ2yiCSqFpwDPaX2h0WMkZaSlwjqqnT8F42zgeR1QEZxQni1WDUL8Szcy26C16o3RI0-gCO78lrx_RpRl9qS/s320/cdph.png" width="320" /></a>
<li>An <a href="http://news.wustl.edu/news/Pages/27578.aspx" target="_blank">article</a> posted about the Chicago Department of Public Health used Twitter because it "reaches groups not widely reached by traditional media and its use is growing in the U.S. and globally." That sounds great right?</li>
<li>They released a series of tweets about a policy that would ban electronic cigarettes and received hundreds of feedback tweets against the policy it was trying to regulate. </li>
<li>They received great response, but found that a large percentage of users were against the policy but also NOT local. The <i style="font-weight: bold;">locals actually were in favor of the policy. </i>The opinion of the locals was NOT represented by the feedback because it was overwhelmingly represented by 90% of people from other cities (non-locals). </li>
<li><i>Lesson learned</i> "professionals should be aware of these sorts of coordinated responses to controversial topics and recognize that the <i><b>sentiment expressed may not be that of their local constituency." </b></i></li>
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Though it may sound a bit overwhelming the city still got feedback of what the majority of the public things about this topic and still learned from the experience. At the end of the day it is a great way to create an interaction - whether for education, survey, feedback, or information. It's a simple forum that is easy to follow and share. That ease helps create discussion at a fast pace, and the world of healthcare certainly changes quickly enough for Twitter to be an effective tool for that!</div>
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One of ways Twitter creates discussion is with <a href="http://www.symplur.com/healthcare-hashtags/tweet-chats/" target="_blank">Healthcare Tweet Chats </a></h2>
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Remember the #hashtag discussed earlier? In simple terms, hashtags <i>cluster</i> conversations together about a specific topic. <a href="http://www.symplur.com/" target="_blank">Symplur.com</a> has an important link to connect Healthcare Organizations or Healthcare Professionals:</div>
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<ol><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWYlMq8e3S7zBGuEXyf76L48dTi88_xVV6np-umIp80lcDeQ7A0lbma2f-fzSz-m5z9gmb9KdnrjN1rHt8ZzHNvfjt0krZcmJIH50RZ01pZyZLjvaMmustWH_e1Qg66lLcRL1PBAFRhHVA/s1600/twitter-hashtag-marketing.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="121" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWYlMq8e3S7zBGuEXyf76L48dTi88_xVV6np-umIp80lcDeQ7A0lbma2f-fzSz-m5z9gmb9KdnrjN1rHt8ZzHNvfjt0krZcmJIH50RZ01pZyZLjvaMmustWH_e1Qg66lLcRL1PBAFRhHVA/s320/twitter-hashtag-marketing.png" width="320" /></a>
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<li><a href="http://www.symplur.com/healthcare-hashtags/" target="_blank">Healthcare Hashtag Project </a> </li>
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<li>Where healthcare conversations are taking place</li>
<li>Is a place where you can be discovered and followed within your specialty or disease</li>
<li>Where you can see what healthcare topics are trending in real-time</li>
<li>Typically has multiple tweet chats going on at any given point in time</li>
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<b><i>Symplur</i></b> aims to utilize <a href="http://www.symplur.com/healthcare-social-media/" target="_blank">Healthcare Social Media</a> and Twitter to make the healthcare community more accessible as a whole. </h2>
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By utilizing hashtags, the site is attempting to bring together conversations of interest and importance regardless of where healthcare communities live and what time zone they live in. With social media and faster internet Symplur has found a dramatic upsurge in healthcare communication which can "bring incredible value by segmenting, analyzing and curating online healthcare discussions to answer unique questions and needs." </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDL12X2xZpaXl7tuflgwvX00dO2CcvcZAdFCwEw30mjI7hRTm0ySlSrRSu_0SwJHtW64Oga8ZKvw8Tlkcpi0eQ2GUwIWl6u3iQXrPPBW5ZweWZo3woozdfpNIqpEib64tWpczbwYp3ogjt/s1600/symplur-signals-graphics1-1140x300.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="105" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDL12X2xZpaXl7tuflgwvX00dO2CcvcZAdFCwEw30mjI7hRTm0ySlSrRSu_0SwJHtW64Oga8ZKvw8Tlkcpi0eQ2GUwIWl6u3iQXrPPBW5ZweWZo3woozdfpNIqpEib64tWpczbwYp3ogjt/s400/symplur-signals-graphics1-1140x300.jpg" width="400" /></a>
<li>Can you imagine being a physician wanting to have a discussion about a healthcare topic that has you perplexed with anyone, from anywhere in the world, with experiences that you don't have and find answers in a matter of seconds? </li>
<li>Can you imagine being a part of the hashtag phenomenon wanting to market your product and finding doctors from around the world who are interested without having to step foot outside your office?</li>
<li>Can you imagine holding a conference about a topic with people from all over the wold simply by using a hashtag?</li>
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It's all possible. Twitter has the ability to connect Healthcare Professionals in a way that many other social media don't. Twitter has a way to market a Healthcare Organization and collect information from consumers, gain feedback and share information - for free. </div>
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Images found<br />
<a href="http://www.localseosites.com/wp-content/uploads/2012/10/twitter-marketing1.jpg" target="_blank">Twitter Marketing </a><br />
<a href="http://2045253e14zf1be2pd2k25gh.wpengine.netdna-cdn.com/wp-content/uploads/2013/07/Infographic-What-is-Twitters-Role-in-Healthcare-Today.png" target="_blank">Healthcare Professional Face</a><br />
<a href="http://www.bluereach.com/images/blog/twitter-rules.jpg" target="_blank">Twitter Bird with X</a><br />
<a href="http://cnafinance.com/wp-content/uploads/2015/06/Healthcare-Stock-Bulls-XOMA-AXN-PGNX-326x159.jpg" target="_blank">Doctor using Tablet</a><br />
<a href="http://dssg.io/img/partners/cdph.png" target="_blank">Health Chicago</a><br />
<a href="http://www.symplur.com/public/symplur-signals-graphics1-1140x300.jpg" target="_blank">Symplur</a><br />
<a href="http://www.talentlms.com/blog/wp-content/uploads/2015/05/31.png" target="_blank">Good Ideas Here</a></div>
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JuniperBerryhttp://www.blogger.com/profile/11678911482906530736noreply@blogger.com3tag:blogger.com,1999:blog-5907644217274473172.post-40493014872312959452015-06-24T17:47:00.003-07:002018-02-03T08:50:03.437-08:00Why do Healthcare Organizations need to use LinkedIn??<h2>
The purpose of this article is to discuss Healthcare Organizations using the social media site LinkedIn.</h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTIUPjTtCXyd1upGnqfc-bHqIH7XMhNKsRhJIE2rfUnDDeI1hn5o05rjm1_h43n2mrtmL_NDPBBxyejVZDh9g2CQoBV_-7uw1_5PKPVOPiORMuhkfroy-rA7wr_00i4m8GWQE4k2S-Y90U/s1600/how-to-use-linkedin-for-business.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTIUPjTtCXyd1upGnqfc-bHqIH7XMhNKsRhJIE2rfUnDDeI1hn5o05rjm1_h43n2mrtmL_NDPBBxyejVZDh9g2CQoBV_-7uw1_5PKPVOPiORMuhkfroy-rA7wr_00i4m8GWQE4k2S-Y90U/s200/how-to-use-linkedin-for-business.jpg" width="185" /></a></div>
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Why use LinkedIn? </h2>
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<a href="https://www.linkedin.com/static?key=what_is_linkedin" target="_blank">LinkedIn</a> is considered to be the world's <b>largest professional network</b> where an online identity can <i><b>connect </b></i>your business to others, help <i><b>find </b></i>businesses, and <i><b>be found</b></i>. It is a site where the latest news and insights can be shared as well as a place to discover professional opportunities, business deals and new ventures. <br />
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LinkedIn is the <span style="color: #38761d;"><a href="https://smallbusiness.linkedin.com/?trk=lnkd_footer&utm_source=linkedin&utm_medium=footer&utm_content=&utm_campaign=lifooter" target="_blank"><span style="color: black;"><i>key to success</i></span></a> </span>for Healthcare Organizations!</h2>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWN3ehWnYwela5hpYli7vZ5iSVMNiWOgHqxToLsTYMhPoGh-_-UcUIzFQx0n4i3JAehKaSOp1acsIk7k0nsLiNx0IWRt19mo6hiENIpkH_ugjSVoJXDut586vpWuV6gQZIn51HOR4gV0DW/s1600/brand.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="132" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWN3ehWnYwela5hpYli7vZ5iSVMNiWOgHqxToLsTYMhPoGh-_-UcUIzFQx0n4i3JAehKaSOp1acsIk7k0nsLiNx0IWRt19mo6hiENIpkH_ugjSVoJXDut586vpWuV6gQZIn51HOR4gV0DW/s200/brand.jpg" width="200" /></a> It can help in the following ways <br />
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<ul>
<li>Branding</li>
<li>Marketing</li>
<li>Sales</li>
<li>Hiring </li>
</ul>
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<h2>
Check out this video for a better understanding of what LinkedIn is</h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3HN0hew2DInCVm5tlV4snuCtU16QReA49Jwi2djbWiYq622RXq-uQVqW9yGrrg7_JV3e7wKeEW2EsY_1B9qfzzm2c_quNLMamUfIEosshZaMetZAL2UE56siK1YZw3567k46z6_g-gSmg/s1600/nonprofit.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="128" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3HN0hew2DInCVm5tlV4snuCtU16QReA49Jwi2djbWiYq622RXq-uQVqW9yGrrg7_JV3e7wKeEW2EsY_1B9qfzzm2c_quNLMamUfIEosshZaMetZAL2UE56siK1YZw3567k46z6_g-gSmg/s200/nonprofit.jpg" width="200" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizXZWZRfK5KdQz99blR-17j8wnfDe1invZ1dWC0BkozWX4cEW_erfj1uO_ugt16CB9iK8_qcCbCnB0roNASKLkB__7N5HEW19oXN2s-7cngJ0YoxC_OTaJO0IPTNKFI4aQa_Ci82AvHs5X/s1600/map.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizXZWZRfK5KdQz99blR-17j8wnfDe1invZ1dWC0BkozWX4cEW_erfj1uO_ugt16CB9iK8_qcCbCnB0roNASKLkB__7N5HEW19oXN2s-7cngJ0YoxC_OTaJO0IPTNKFI4aQa_Ci82AvHs5X/s1600/map.png" /></a><br />
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<span style="font-size: x-large;">How to get started</span></h2>
In order to be successful with LinkedIn, your Healthcare Organization has to have a marketing plan so that it can deliver ongoing results. The <a href="http://www.socialmediaexaminer.com/linkedin-marketing-plan/" target="_blank">Social Media Examiner</a> lists 5 marketing ideas that will help create a comprehensive marketing program:<br />
<ul>
<li>Build a Robust company page on LinkedIn.</li>
<li>Launch a Linked Group based on company or industry</li>
<li>Create an "All hands on Deck" ongoing through leadership program</li>
<li>Leverage paid LinkedIn ads and sponsored updates</li>
<li>Monitor Track and Adjust</li>
</ul>
These are all great ideas, however they certainly require a commitment not only from the Organization, but employees as well. Often long and fluctuating hours worked by healthcare personnel are demanding enough, finding committed employees may be more of a challenge than expected. Finding someone to specifically monitor, track and adjust the business goals can be a full time position, and making sure that designation takes place at the beginning of this plan is crucial. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiS8aEL7zfu-o_Xj5o16MEd7bBBCEjsGma4AtBprU1bjJcQN-5AdIAlZW8g0Gxwottyfgk411qR4L-kZ3U_xPV5DIYRzeCF8tW4jRX82s8kgZZ-p0DBTtA-xYqwdW5JjW9_LRc36X3injBa/s1600/nonprofit-blocks.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="94" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiS8aEL7zfu-o_Xj5o16MEd7bBBCEjsGma4AtBprU1bjJcQN-5AdIAlZW8g0Gxwottyfgk411qR4L-kZ3U_xPV5DIYRzeCF8tW4jRX82s8kgZZ-p0DBTtA-xYqwdW5JjW9_LRc36X3injBa/s320/nonprofit-blocks.png" width="320" /></a>What about Non-Profit Healthcare Organizations?</h2>
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According to the <a href="http://www.serenic.com/blog/2014/06/11/5-linkedin-tips-for-your-nonprofit/" target="_blank">Serenic Connect</a> LinkedIn is one of the top social media channels for nonprofits when wanting to market online, but it's so much more! LinkedIn can help<br />
<ul><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEpFTzhQDuh5JWjv2jh_DqOqiLSdTQlMIg5cRqFUjfnNG-n8I8GlRYK6nG1YJZ6d6QpddwB_VqthsSBA5E4xWwAf8upu0d8hsdTk-2qjTWHH9CAtvUsM6r34NTetMEPlwS5xe6-E_roJLg/s1600/digital-marketing.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="73" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEpFTzhQDuh5JWjv2jh_DqOqiLSdTQlMIg5cRqFUjfnNG-n8I8GlRYK6nG1YJZ6d6QpddwB_VqthsSBA5E4xWwAf8upu0d8hsdTk-2qjTWHH9CAtvUsM6r34NTetMEPlwS5xe6-E_roJLg/s200/digital-marketing.jpg" width="200" /></a>
<li>Reach out to prospective donors</li>
<li>Help find volunteers</li>
<li>Recruit possible board members</li>
</ul>
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5 LinkedIn tips for Non-Profit companies are noted by this site:<br />
<ol>
<li>Can visit resource pages to <b>build relationships</b> -some of which can be free</li>
<li>Keywords can be used to draw the searchers in giving <b>maximum exposure</b></li>
<li>LinkedIn has new <a href="http://www.healthcaredatasolutions.com/how-to-use-linkedin-showcase-pages-for-healthcare-marketing/" target="_blank"><b>showcase pages</b></a> to help highlight campaigns or programs</li>
<li>You can <b>target relevant organizations and influential people</b></li>
</ol>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGEQKbolB2_fGPyV3dM15AVCCZjnENFF4muISG81OnDVjSl4kxm260KEh7bNuzjHU41xP-ZE6o-RJzn5MARTSn4q2wQ7AvgsmqH3xoH2V635Do9KAPHJ8JYmrHsJvebY5BDwZkRuMwWs_S/s1600/nonprofit+t.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br /></a>
LinkedIn is what you make of it! If you have a plan, and learn how to use the site for what it offers it can have a large impact on your Non-Profit. One of the biggest challenges for Non-Profits is funding, and any site that can advertise, market, network and draw attention to the business is well worth the investment!<br />
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Here's are four examples of <a href="http://www.healthcaredatasolutions.com/how-to-use-linkedin-showcase-pages-for-healthcare-marketing/" target="_blank">Showcase pages</a> </h2>
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that are used heavily for Healthcare Marketing</h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmpAZlti62BZnI3d5m3rnMrxEHxFn0X30HZKyURcfkI0CTALouBUIyGVwutWbvjwVLTkkbB2x8GIjS09J2WkUPfO4FyP0E7Jfs1_jPvp5Ua-FVZ3nwgnXpYaX-nsCsEF399CWyYPVYcL6P/s1600/showcase+examples.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="568" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmpAZlti62BZnI3d5m3rnMrxEHxFn0X30HZKyURcfkI0CTALouBUIyGVwutWbvjwVLTkkbB2x8GIjS09J2WkUPfO4FyP0E7Jfs1_jPvp5Ua-FVZ3nwgnXpYaX-nsCsEF399CWyYPVYcL6P/s640/showcase+examples.jpg" width="640" /></a></div>
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<a href="http://www.healthcaredatasolutions.com/how-to-use-linkedin-showcase-pages-for-healthcare-marketing/" target="_blank">Healthcare Data Solutions</a> states that these pages are very beneficial to large companies who have multiple brands because each can be put in the spotlight and strategically placed into one portal. That's great, but smaller businesses can be creative and do the same even if they have less to offer. Unfortunately, a drawback with LinkedIn is that out of the one million Physicians who are a part of this social media site most are aware of this feature. LinkedIn is known for posting resumes and allowing Healthcare Organizations to find each other more easily, but with Showcase Pages LinkedIn can be greatly improved in healthcare marketing as well. More data should be collected and researched to see how Healthcare Organizations have benefited over the last two years from these Showcase Pages. <br />
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<h2>
The Healthcare <i>Professional</i> can also benefit from LinkedIn</h2>
Andrea Santiago points out why and what you can do on her website <a href="http://healthcareers.about.com/od/professionalresources/p/LinkedInHealth.htm" target="_blank"> about health careers</a><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3MEd68QEXLHul7pO4dIafPA4MdTUfRnnO_16Srna33MasEHvZ060GzO-0l_RzNDMW4QwpqfdX599i8gsQIFhvy-xFANao7fXAVuwNjSDQ2raTc2Vw5aBL3Prz8NNVkGvF-7qsNM1_XSzY/s1600/network1.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="145" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3MEd68QEXLHul7pO4dIafPA4MdTUfRnnO_16Srna33MasEHvZ060GzO-0l_RzNDMW4QwpqfdX599i8gsQIFhvy-xFANao7fXAVuwNjSDQ2raTc2Vw5aBL3Prz8NNVkGvF-7qsNM1_XSzY/s320/network1.jpg" width="320" /></a>
<li>It is user friendly </li>
<li>It is easy to get connected </li>
<li>Healthcare hiring managers often post positions - making them easier to find</li>
<li>Healthcare professionals can be easy to identify by placing themselves into categories: Medical Practice, Hospital and Health care, Pharmaceuticals, Medical Device, Health Wellness and Fitness</li>
<li>You can join groups in order to connect with other healthcare professionals</li>
<li>Increase exposure by being proactive and proofreading your profile</li>
</ul>
At the end of the day it really is true when people say "you get what you put into it" :O) A little bit of effort from the start can go a long way with a social media site such as LinkedIn. How much easier can it get? To have a free site that does most of the work for you is priceless. If social media did not exist life would be so much more difficult. Think about it. Newspapers used to be the <i>go to</i> for anyone looking for a job or looking to hire. The ability to network, find people who work in the same field, have the option for healthcare organizations to scout you out all at the same time is priceless. To be able to reach people from across the state, country or even the world at almost no cost to you is invaluable. One of the biggest features that LinkedIn has over other social media sites is the professionalism it maintains. This site is about <b>business,</b> and those who want to learn about it, associate with it, work in it and be a part of it. <br />
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Go check it out, the world is at your fingertip!<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgw_LvJYhoLQCqgwsXhhjBZXWpwgQcvDJT4GAB3UsluKhoL180rM3oH-zkYBl7CYjFsgN9t2Fq2cJHSVU9yqvPCpfxn-1Zwf7UsEr42Karbv5cKQ8Lzjr1L-Zgkopi8TAkspfIx7Cl-k8nl/s1600/8d0a21fae760c7f50e09457ec11ae320.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgw_LvJYhoLQCqgwsXhhjBZXWpwgQcvDJT4GAB3UsluKhoL180rM3oH-zkYBl7CYjFsgN9t2Fq2cJHSVU9yqvPCpfxn-1Zwf7UsEr42Karbv5cKQ8Lzjr1L-Zgkopi8TAkspfIx7Cl-k8nl/s320/8d0a21fae760c7f50e09457ec11ae320.jpg" width="213" /></a></div>
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Images from:</div>
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<a href="https://globalstudentsuccess.com/wp-content/uploads/2014/04/linkedin-tips-global-student-success.jpg" target="_blank">Globalstudentsuccess</a></div>
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<a href="http://www.calldoctormary.com/wp-content/uploads/how-to-use-linkedin-for-business.jpg" target="_blank">Calldoctormary</a><br />
<a href="http://www.socialmediaexaminer.com/linkedin-marketing-plan/" target="_blank">Socialmediaexaminer </a><br />
<a href="https://www.councilofnonprofits.org/sites/default/files/resources-tools/images/nonprofit-blocks.png" target="_blank">councilofnonprofits</a><br />
<a href="http://www.chooseust.org/wp-content/uploads/462048891-web-300x199.jpg" target="_blank">Chooseust</a><br />
<a href="https://martofwords.files.wordpress.com/2012/02/nonprofit.jpg" target="_blank">martofwords</a><br />
<a href="https://media.licdn.com/mpr/mpr/p/8/005/04f/02d/02a8c2b.jpg" target="_blank">media.licdn</a><br />
<a href="http://www.startupist.com/wp-content/uploads/2014/11/network1.jpg" target="_blank">startupist</a><br />
<a href="https://s-media-cache-ak0.pinimg.com/originals/8d/0a/21/8d0a21fae760c7f50e09457ec11ae320.jpg" target="_blank">S-media</a><br />
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JuniperBerryhttp://www.blogger.com/profile/11678911482906530736noreply@blogger.com3tag:blogger.com,1999:blog-5907644217274473172.post-49488163305593593962015-06-22T15:20:00.000-07:002018-02-03T08:50:58.981-08:00 Every Health Organization's business should be on Facebook!<div style="text-align: center;">
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<span style="font-size: large;"><span style="text-align: left;">"Facebook is primarily a broadcast site, so your focus will be in </span><span style="color: #6aa84f; text-align: left;">building and nurturing</span><span style="text-align: left;"><span style="color: #f1c232;"> </span>a community and </span><span style="text-align: left;">promoting content</span><span style="text-align: left;"> to your community so they will eventually make it to your website"</span></span></h2>
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<b>Facebook is important to health organization marketing for a multitude of reasons, here are some tips to using Facebook effectively: </b></h3>
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<ul><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDBuUsOwha4-n0VLpPrPCwR70w39CLej3VktNkZrn0r9xybN69R-HfSujyb75gMODXMU38a6gik6aACIK_uYBhmxa-taXCEFHwFUnkJ8v1DqDYJHT6N_tOCG9IPwANg7gyiPe6oVTR_lCu/s1600/healthcare-cloud.jpg" imageanchor="1" style="clear: right; display: inline !important; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDBuUsOwha4-n0VLpPrPCwR70w39CLej3VktNkZrn0r9xybN69R-HfSujyb75gMODXMU38a6gik6aACIK_uYBhmxa-taXCEFHwFUnkJ8v1DqDYJHT6N_tOCG9IPwANg7gyiPe6oVTR_lCu/s320/healthcare-cloud.jpg" width="261" /></a>
<li style="text-align: left;">patient stories can be shared</li>
<li style="text-align: left;">staff achievements can be acknowledged</li>
<li style="text-align: left;">community involvement can be expanded</li>
<li style="text-align: left;">hospital milestones can be noted</li>
<li style="text-align: left;">the latest advancements can be bragged about</li>
<li style="text-align: left;">it's a great place for sharing posts from fans</li>
<li style="text-align: left;">real time feedback through surveys/questionnaires can be gathered</li>
<li style="text-align: left;">data can be shared - such as the latest CLABSI results</li>
<li style="text-align: left;">it is a way to be discovered</li>
<li style="text-align: left;">it is a way to tailor and target to an audience</li>
</ul>
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<h3 style="text-align: center;">
<span style="color: #6aa84f;"><br /></span></h3>
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<span style="color: #6aa84f;">Check out this video on how the Boston Children's Hospital has designed their Facebook page to draw people in.</span></h3>
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The page as cover page with their model on the main page, but more importantly tabs along the bottom to encourage views to explore other information about the Hospital. Their site has videos, external links for information, easy to use search options to find doctors, educational links to learn about treatments and conditions, request appointments, and ways to have a book sent that further encourages fundraising and attending events. The Facebook page even has stories of prior patients who have had a great experience, examples of younger children reading their free book, research the hospital has been participating in that intertwine with links to the main hospital's website. This is a great example of utilizing Facebook to draw people in and get them curious about the hospital, and the hospital more involved with the community. <br />
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<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/up15ysUsCc8" width="420"></iframe><br />
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<span style="color: #6aa84f;">Even small health businesses can flourish on Facebook!</span></h3>
Here's are just a few examples of how <a href="https://www.facebook.com/100PercentChiropractic" target="_blank">100PercentChiropractic</a> has added over 1500 people to their Facebook page (must be signed in to Facebook). Sites like these can lure in potential clients based on the information they post, and share to encourage Chiropractic health.<br />
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<li>If the site posts X-rays to learn about problems and conditions, they are likely to get shared on Facebook. Links can be provided for more information - including the Chiropractic office to draw clients into the office. </li>
<li>Websites can be shared to encourage a healthier lifestyle - for example <a href="https://www.amplifeied.com/Post/you-texting-your-way-back-pain/62ac3d5d-fdde-4187-aabf-b91bcb260295" target="_blank">Are you texting your way to back pain?</a> </li>
<li>Encourage more visitors to the site by having current customers tag friends and family to win a free appointment, and in the meantime having Facebook users advertise your business! </li>
<li>Posting snap shot stories/pictures of younger clientele and creating awareness of Chiropractic care through client stories.</li>
<li>Involving Facebook users for fundraisers and events participating on the business's page in order to encourage visits to the site. </li>
<li>Posting videos - providing education to pregnant woman on spinal and epidural anesthesia, potentially drawing in a new demographic to the business. Here's an example of a video that can be posted that could warrant a consultation at the Chiropractic office prior to giving birth.</li>
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<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/69s7NScxd1k" width="420"></iframe><br />
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Facebook is great because Healthcare Organizations can utilize it not only for advertisement but also for education, interaction, linking health care professionals together, addressing current issues, getting feedback in minutes versus weeks - and so much more! It can be a bit intimidating to start a page, just check out <a href="http://www.csc.com/health_services/insights/80626-healthcare_social_media_integration" target="_blank">CSC's recommendations for effective social media use in healthcare marketing</a>. Another great source is <a href="http://www.kunocreative.com/blog/bid/90061/Using-Facebook-for-B2B-Healthcare-Marketing-5-Top-Tips" target="_blank">KunoCreative</a>, which lists the top 5 tips for using Facebook as a healthcare marketing site.<br />
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Sites Referenced:<br />
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<a href="http://www.mdgadvertising.com/blog/healthcare-marketing-9-facebook-posts-that-can-help-hospitals-connect-with-patients/" target="_blank">MDG Advertising</a><br />
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<a href="http://blog.marketo.com/2013/11/should-hospitals-be-on-facebook-social-media-marketing-for-the-healthcare-industry.html" target="_blank">Marketo</a><br />
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<span style="text-align: center;"><a href="http://vendesocial.com/blog/purpose-of-facebook-small-business-marketing/" target="_blank">Vendesocial</a></span><br />
<span style="text-align: center;"><br /></span><span style="text-align: center;">Images from:</span><br />
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<span style="text-align: center;"><a href="http://static1.squarespace.com/static/51d1c7ede4b02caa0041ceff/t/536a897ee4b0098a76489b85/1399490944016/">Static 1</a></span><br />
<span style="text-align: center;"><br /></span><span style="text-align: center;"><span style="text-align: right;"><a href="https://www.blogger.com/image%20from:%C2%A0http://barziservice.com/imagebank/images/534-facebook%20brands.jpg">Barziservice</a></span></span><br />
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<br />JuniperBerryhttp://www.blogger.com/profile/11678911482906530736noreply@blogger.com2tag:blogger.com,1999:blog-5907644217274473172.post-55547862373362156272015-06-18T11:57:00.001-07:002018-02-03T08:54:18.059-08:00Blogs - why use them<div class="" style="clear: both; text-align: center;">
<span style="font-size: x-large;">Did my shirt get stained?? </span></div>
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<span style="font-size: xx-small; text-align: right;">picture source</span><span style="font-size: xx-small; text-align: right;">://www.successfulblogging.com/16-rules-of-blog-writing-which-ones-are-you-breaking/</span></h3>
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<span style="font-size: x-large;">What on earth is a Blog??</span></h3>
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Ever wonder what a blogspot is? No fear, we are hear to help! Basically a health blog helps you communicate information online to anyone who is curious about what you want to share:</div>
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<li> post medical links so that others can find further information on other websites </li>
<li> share information about new and exciting technology</li>
<li> help clarify any confusion about the latest medical and health related news </li>
<li> remind people about important upcoming events such as blood drives or flu shot clinics</li>
<li> give information about the latest medical recalls </li>
<li> and so much more!</li>
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Blogs can be used to serve as a platform of information f<u><i>rom health organizations to the </i></u><u><i>general public</i></u>, <i><u>between the general public</u></i> and also <u><i>between </i>medical personnel.</u> <br />
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Check out this blog to see how they are used privately for the general public:</div>
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<a href="http://www.theslenderstudent.com/" target="_blank">The Slender Student</a><br />
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This blog is a great way to encourage<br />
a healthy lifestyle by eating right!<br />
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Check out this blog to see how it is used between health care professionals:</div>
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<a href="http://pediatriceducation.org/" target="_blank">Pediatric Education</a><br />
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to help serve as continuing pediatric education and be used </div>
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as a resource for other medically related persons. </div>
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Check out how this blog is used by the professional health organization:<br />
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<a href="http://blogs.usda.gov/2015/04/07/usda-and-the-world-health-organization-highlight-food-safety-this-world-health-day/" target="_blank">USDA</a><br />
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This site is a great way to relay information and categorize it according to content. These blogs are typically written by people who work with the USDA to help explain current topics and then allow for comments by anyone in order to create a dialogue versus simply posting information on a website. It's a great way to establish a trusting relationship to the public as well as interact with them. Feedback is important and this type of set up encourages interaction that everyone can see, and educate themselves about. <br />
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JuniperBerryhttp://www.blogger.com/profile/11678911482906530736noreply@blogger.com4